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Reading Graphics

Reading Graphics. Jen Budenski, OCP ‘08 (from Reading Images by Kress and van Leeuwen). Analyzing Schema sche·ma [skee-muh] –noun. a diagram, plan, or scheme. 2. an underlying organizational pattern or structure; conceptual framework.

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Reading Graphics

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  1. Reading Graphics Jen Budenski, OCP ‘08 (from Reading Images by Kress and van Leeuwen)

  2. Analyzing Schemasche·ma [skee-muh] –noun • a diagram, plan, or scheme. 2. an underlying organizational pattern or structure; conceptual framework.

  3. Circles and round shapes denote endlessness, warmth, protection. Circles seem organic and natural, sometimes mystical.

  4. Squares and rectangles are reasonable and orderly. Squares can seem man-made and artificial, rational and understandable.

  5. Triangles are orderly like squares, but also give a sense of process or direction because they can seem like arrows to point at things.

  6. Analyzing Gaze [geyz] –verb, noun to look steadily and intently, as with great curiosity, interest, pleasure, or wonder. camera angle

  7. A vertical angle, the camera looking down or up at a subject, injects a point of view and shows power relationships.

  8. A horizontal angle will show involvement or detachment.

  9. A back view signals vulnerability.

  10. The size of the frame is social distance, the “bubble” of intimacy or formality.

  11. Analyzing Compositioncom·po·si·tion /ˌkɒmpəˈzɪʃən/–noun 1. the act of combining parts or elements to form a whole.

  12. An image has three basic “zones” to interpret: left and right, bottom and top, center and margin. • Given v. New • Ideal v. Real • Mainstream v. Out of Mainstream

  13. Some elements are more “salient” than others, attracting more attention because of being in the background or foreground, being larger or smaller than other elements, contrasting in tone or color, differing in focus and sharpness.

  14. A frame or framing device connects or disconnects elements, showing they belong or don’t belong together.

  15. Whiteis associated with light, goodness, and purity. Yellowis the color of sunshine; associated with joy happiness, intellect, and energy. Greenis the color of nature; symbolizes growth, harmony, freshness, fertility. Orangecombines energy of red and happiness of yellow; represents enthusiasm. Redis the color of fire and blood; shows energy, war, danger, strength, power, determination, desire, love. Blueis the color of sky and sea; associated with depth and stability. Purplecombines the stability of blue with the energy of red; symbolizes power. Luxury, and ambition.

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