1 / 12

Disposition

Disposition. Short introduction to the process The 3 ideas Final idea Inspiration Marketing Final markedting Social media facts Conclusion . Process. Interviews Ambition Future play-experience as is as relavant to the mom and child of 2020 as the bricks were in 1980 Focus

brenna
Download Presentation

Disposition

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Disposition • Short introduction to the process • The 3 ideas • Final idea • Inspiration • Marketing • Final markedting • Social media facts • Conclusion

  2. Process • Interviews • Ambition • Future play-experience as is as relavant to the mom and child of 2020 as the bricks were in 1980 • Focus • Fine motor skills • Learning by playing • Playing mom and child and the child alone • Challenging toys • Duplomoms!

  3. The 3 ideas • Duplo World - Learning and physcis • Duplo Event • Produkt attention and guidens • Duplo Touch • Future learning and cooparation

  4. Duplo touch

  5. inspiration • The read and build boxes • Xbox kinect • Augmented reality

  6. What is Duplo Touch • Build and play (child) • Receive a challenge • build it of Duplo bricks • Scan it and enjoy video • complete levels and get status • Moms build and play • Challenge your child in building and learning • Enjoy you child's development • Share your child's achievements

  7. Trends and tendencies • Trends • Digital experience • Interactivity • Challenge • Social sharing • Conserns • Learning aspekt • Physical vs. Virtual experience

  8. Marketing • Launching the product to the modern mom: • 67,5% of the women i the US uses the social medias more than once a week • Moms use facebook 20% more than any other adult • 45% of all mothers uses social media • 80% of women gets to know a product through social media • The marketing landscape has chanced: • Only 18% of TV commercials actually works, 90% of people zaps away • Facebook is the most used website • 50% of all internet i the Us i used for facebook

  9. Marketing suggestions • Playrooms with Duplo Touch • Log your Child on in the playroom • Let him play and learn while driking coffee • Share it when your child is done • Playgroups (rookie moms) http://www.youtube.com/watch?v=Co9R-FKEA0Y • Get recomentet by the trendsetter playgroups • Let the moms meet and the Kids play whit other Kids

  10. Marketing suggestions • House parties • A Duplo touch seller comes to the house • Guides, instructs, inspires and sells the toys • Social media • Easy to share your child's achievements • See what level your friends child are at • You can challenge your child everywhere

  11. Conclusion • New opportunities! • Develops even fine motor skills • Create Your own Duplo world • Play, build, scan and share • Both a toy for the mom and the child • Bring a family together on even the busiest day

More Related