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TDM The Stanford University Experience

Sustainable Mobility Summit Vancouver, BC Oct. 30 – Nov. 2, 2011. TDM The Stanford University Experience. Importance of TDM at Stanford. Environmental Sustainability - Climate change - Air quality - Resource conservation

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TDM The Stanford University Experience

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  1. Sustainable Mobility Summit Vancouver, BC Oct. 30 – Nov. 2, 2011 TDMThe Stanford University Experience

  2. Importance of TDM at Stanford • Environmental Sustainability- Climate change- Air quality- Resource conservation • Community Relations- Traffic and neighborhood parking - Public service (Marguerite) • Employee Well Being- Stress reduction- Increased exercise- Financial rewards

  3. TDM Challenges • Daily population of 35,000 • Campus growth • Increases in local transit fares and decrease in service levels • Perceived ease of driving alone • General Use Permit • No net new peak-hour trip goal • Limited to 2,300 net new parking spaces

  4. that.

  5. Extensive shuttle Parking fee program Emergency ride home Freshman “no cars” Transit information Rideshare matching Bicycle program Pre-tax transit pass + commuter checks Eco Pass/GO Pass Charter services Commute planning Car rental: hourly—half-day Carsharing East Bay Express Commute Club Work shift mgt. Personal outreach Promotions / events Extensive website TDM Program

  6. Clean Air Cash ($282/year) and other incentives Carpool permit Vanpool subsidies Reserved parking spaces for carpools/vanpools Complimentary daily parking passes for carpoolers Rewards for recruiting members 12 free hours of car rental Transit subsidy Purchase eight daily permits per month Entries into regular prize drawings Members only gifts “Love Stories,” Commute Heroes, “Picture My Commute,” “Pain at the Pump” Commute Club Program

  7. Ridesharing is a natural thing…. 8

  8. Promote: Campaigns • Bi-annual e-postcard and poster campaigns Postcard

  9. Promote: Campaigns Posters

  10. Promote: Campaigns Postcards

  11. Promote: Campaigns

  12. Promote • Bus advertisements (outside and in)

  13. Promote • Targeted direct mail campaigns • Peak Trip Task Force • Local media • One on one outreach • University champions • Videos • eUpdates Postcard

  14. What’s my carbon paw print?

  15. Promote: Campaigns Poster

  16. Spring 2008 Banner

  17. Spring 2008 Postcard

  18. Fall 2008 Postcard

  19. Spring 2009 Email

  20. Spring 2009 Poster

  21. Spring 2010 Poster

  22. Fall 2011 Poster

  23. Fall 2011 Poster

  24. Metrics • Campus commute mode survey • Annual cordon counts • Commute Club/carpool participation • Parking permit sales • Marguerite ridership level • Commuter VMT/carbon footprint • Cars parked on campus • Response rates for promotions • Feedback from eUpdates, events and orientations

  25. University Employee Mode Splits (%)

  26. Peak Hour Commute Trips

  27. Commute Club Membership

  28. Commuter Parking Permit Sales Active Permits in Mid-February

  29. What’s in the future……

  30. Electric and Diesel-Electric Hybrids

  31. Evaluating University Travel

  32. Transportation Sustainability Plan

  33. http://transportation.stanford.edu Brodie Hamilton Director Parking & Transportation Services 650.723.5815 brodie.hamilton@stanford.edu Presentation available at: transportation.stanford.edu/2011ACTCanada/TDM

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