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Outline

Outline. I’m going to make two points: Why .nyc? Confusion. Outline. Why .nyc?. Why .nyc?. Good Domain Names Short Descriptive Memorable. Why .nyc?. Names for: Small Business Community and Civics Not for Profits Individuals Issues. Why .nyc?. Identity Made in New York

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Outline

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  1. Outline I’m going to make two points: • Why .nyc? • Confusion

  2. Outline • Why .nyc?

  3. Why .nyc? Good Domain Names • Short • Descriptive • Memorable

  4. Why .nyc? Names for: • Small Business • Community and Civics • Not for Profits • Individuals • Issues

  5. Why .nyc? Identity • Made in New York • From New York City

  6. Why .nyc? To the Internet, there is no New York City !

  7. Why .nyc? So things. you find can you find So things.

  8. New York City 1800

  9. New York City 1800 Planning head, city leaders established a Commission to plan for the future. They created:

  10. The Commissioners Plan of 1811

  11. The Commissioners Plan of 1811 Why can you see the sun? Hint:

  12. The Commissioners Plan of 1811 Created the Manhattan Street Grid

  13. The Commissioners Plan of 1811 The grid organized and made accessible New York City’s real estate resources.

  14. Why .nyc? Organize and make accessible New York City’s digital resources.

  15. Why .nyc? So things. you find can you find So things.

  16. Why .nyc? So you can find things. The city has 402 hotels Google “NYC hotels” you get 50 - 90,000,000 hits

  17. Why .nyc? So you can find things. The city has 1,400 schools Google “NYC schools” you get 50 -174,000,000 hits

  18. Why .nyc? So you can find things. The city has 120 hospitals Google “NYC hospitals” you get 47 - 144,000,000 hits

  19. Why .nyc? So things. you find can you find So things.

  20. Why .nyc? Proximity

  21. Why .nyc? Networking

  22. Why .nyc? these are …the historic role of the city…

  23. Proximity ~ Networking

  24. Proximity ~ Networking …here’s my city networking map…

  25. Proximity ~ Networking

  26. Proximity ~ Networking …people of all shades interacting in different ways...

  27. Proximity ~ Networking

  28. Proximity ~ Networking …then about 1995…

  29. Proximity ~ Networking …we were globalized…

  30. Proximity ~ Networking

  31. Proximity ~ Networking • No more junk ~ ebay.com • His Holiness ~ pope.va The .com TLD globalized NYC’s communication.

  32. Proximity ~ Networking …the role of .nyc… to reconnect the city

  33. Proximity ~ Networking …the role of .nyc… to reestablish its historic role

  34. Proximity ~ Networking

  35. Choice Confusion Part 2

  36. Choice Confusion …today’s workshop is entitled…

  37. Choice Confusion New Geo-TLDs • More Consumer Choice? • More Consumer Confusion?

  38. Choice Confusion New Geo-TLDs • More Consumer Choice? • More Consumer Confusion?

  39. Choice Confusion New Geo-TLDs …why not… • More Resident Choice? • More Resident Confusion?

  40. Choice Confusion New Geo-TLDs …why not… • More Voter Choice? • More Voter Confusion?

  41. Choice Confusion New Geo-TLDs …why not… • More Entrepreneur Choice? • More Entrepreneur Confusion?

  42. Choice Confusion New Geo-TLDs …why not… • More Resident Choice? • More Resident Confusion? • www.hotels.nyc • www.schools.nyc • www.hospitals.nyc

  43. Choice Confusion …eliminating confusion… NYC.GOV GOV.NYC

  44. Choice Confusion …eliminating confusion… NYC.GOV Current site for mayor’s office

  45. Choice Confusion …eliminating confusion… NYC.GOV Current site for mayor’s office City Council splits its efforts between .us and .info

  46. Choice Confusion …eliminating confusion… GOV.NYC redirect to NYC.GOV

  47. What We Need A place on the Internet for the city’s residents and organizations to find one another.

  48. What We Need A place on the Internet where the world can find our resources.

  49. What We Need Opportunity Especially for our youth and large immigrant community.

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