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Your holiday marketing – done. Order by Nov. 1 for a Nov. 30 launch.

Your holiday marketing – done. Order by Nov. 1 for a Nov. 30 launch. Holiday Buying Cycle*:. Phase 1: Shopping for self Nov. 1 – 22. Phase 2: Shopping for others Nov. 23 – Dec. 14. Phase 3: Last-minute shopping Dec. 15 – 24. *Phases developed by Aveda. Holiday 2012

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Your holiday marketing – done. Order by Nov. 1 for a Nov. 30 launch.

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  1. Your holiday marketing – done. Order by Nov. 1 for a Nov. 30 launch.

  2. Holiday Buying Cycle*: Phase 1: Shopping for self Nov. 1 – 22 Phase 2: Shopping for others Nov. 23 – Dec. 14 Phase 3: Last-minute shopping Dec. 15 – 24 *Phases developed by Aveda Holiday 2012 Nov. 1 – Dec. 25

  3. Proven offer increases gift card sales The Offer: • Designed to increase average gift card sale • Voucher will specify for free services or products • Gift is to give or to keep • Voucher redeemable after 12/26 Holiday 2012 Nov. 1 – Dec. 25

  4. Proven offer increases gift card sales Includes: • Kick-off email (emails include design & send) • Cyber Monday email • 5 “countdown” emails • 2 website updates • 2 Facebook cover photos • 150 Facebook posts (for you to post) • In-store signage • 25 mirror cards • 1 poster • 1 cash-wrap POP • 100 offer vouchers $2200 Order by 11/1 for 11/30 launch. Holiday 2012 Nov. 1 – Dec. 25

  5. Aveda Mobile Shopping App Includes: • 25 mirror cards • Online order page $850 • Sends “gift set orders” to front desk email address • Collects guest's order, name and phone number • Gives 72 hours for pickup and payment • Gift sets can be excluded ($25 per update after launch) Holiday 2012 Nov. 1 – Dec. 25

  6. Add direct mail to your top customers • Drives traffic to online order form (when purchased with snap-to-shop system) • Front desk fulfills orders for guest pick-up • Your salon gets the sale • Triggers urgency with double points 500: $345 1000: $420 Front Back Holiday 2012 Nov. 1 – Dec. 25

  7. Gift-worthy gift cards • Coordinates with holiday offer and collateral • No envelope necessary 250: $450 Holiday 2012 Nov. 1 – Dec. 25

  8. Aveda Double Points Day Nov. 29 – Dec. 2 Promo package includes: • Web update • Email Aveda allowing date flexibility around events. $435 Holiday 2012 Nov. 1 – Dec. 25

  9. Holiday Homework 101 Holiday 2012 Nov. 1 – Dec. 25

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