1 / 42

Advertising History: The Evolution of Advertising Brands

3. Advertising History: The Evolution of Advertising Brands. Objectives. Advertising’s Role in Capitalism Role in Manufacturing & Retailing Know Era’s & Association with Culture Identify Evolutionary Forces. The Value of an Evolutionary Perspective. The Evolution of advertising

brent
Download Presentation

Advertising History: The Evolution of Advertising Brands

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 3 Advertising History: The Evolution of Advertising Brands

  2. Objectives • Advertising’s Role in Capitalism • Role in Manufacturing & Retailing • Know Era’s & Association with Culture • Identify Evolutionary Forces

  3. The Value of an Evolutionary Perspective • The Evolution of advertising • Efficient methods of production made advertising an essential tool for demand stimulation in a free enterprise economic system • Urbanization, transportation & communications allowed advertising to grow • The Evolution of Integrated Brand Promotion • More on brand development creating an IBP approach • More & more money is being allocated to promotional tools other than advertising

  4. Influences on the Evolution of Advertising • Rise of capitalism • Competition for resources • Industrial Revolution • Mass production of goods • Manufacturers pursuit of distribution channel power • Branding emerges • Rise of modern mass media • Democratization of goods

  5. The Evolution of Advertising in the United States • Pre-industrialization Era (pre-1800) • Handbills & “newsbooks” appear • Early ads resembled today’s classifieds

  6. Testimonial in 1868

  7. Towards Industrialization • The Era of Industrialization (1800-1875) • “Dailies” grow in popularity • Railroads spread the word • Advertising was considered an embarrassment by some

  8. 1871: Insurance Ad

  9. The P.T. Barnum Era • P.T. Barnum Era (1875-1918) • The “consumer culture” dawns • Advertising becomes an industry

  10. Advertising’s Glamorous 20s • The 1920s (1918-1929) • Advertising finds fame & glamour • Ads play on social anxieties • Segmentation begins by social class

  11. Retro Ad Girls

  12. The Evolution of Advertising • The Depression Era (1929-1941) • Big Business is vilified—advertising turns to harsh, anxiety creating ads • Radio emerges as a new medium

  13. Advertising in the 40-60’s • WWII & the Fifties (1941-1960) • Products linked with patriotism • Fascination with “science” • Subliminal advertising scare hits • Cigarette advertising

  14. 1949 Maidenform Ad

  15. 1949 RJ Reynolds Ad

  16. 1950’s Camel Ad

  17. Ads from the 1950s reflected consumers’ fascination with scientific discoveries

  18. The60s • Peace, Love & the Creative Revolution (1960-1972) • Creatives gain control • Advertising emerges as a cultural icon

  19. 1966 Rebel

  20. Advertising in the 70s • The 1970s (1973-1980) • Women & minorities adopt new roles • Hedonistic values • Microsoft began • Regulation & oversight take hold—FTC & NARB become active, yet cigarette advertising still in play

  21. Advertising in the 70s • Women & minorities adopt new roles

  22. 80’s Advertising • The Designer Era (1980-1992) • Conservative politics rule • Rapid-paced MTV editing becomes ad style • Late night infomercial is born

  23. The Evolution of Advertising in the United States • The Second Nineties (1993-2000) • The challenge & promise of interactive media arrives • Problems with new media applications disappoint many advertisers

  24. Problems with M-Advertising(does it tie you down?)

  25. Present & Future • The 00s: More Hip Ads & More Technology (2001 – present) • Ads become more self-aware & self-referential • Sex appeals; Humor appeals; Scare appeals • Advertainment • Interactive/wireless/broadband revolution=technology in advertising • On-line ads soar

  26. Sex Appeals & Humor Appeals

  27. Scare Appeals

  28. ~The blending of advertising with entertainment programming ~Brand “placement” key here ~Some films & shows are considered hour long promotions Advertainment

  29. Delta’s Advertainment Attempts

  30. Better than This Attempt?

  31. Technology & Advertising • On-line ads multi BILLION $ industry • E-tail multi TRILLION $ industry • New technologies—RSS, Mobile, text, interactive, wireless, blogging, search engine optimization—facilitate personalized advertising & promotion • Wi-fi expands how & when to reach consumers

  32. Major Security/Privacy Issues

  33. A Perfect Toolbar

  34. Review/?s • Advertising’s Role in Capitalism • Role in Manufacturing & Retailing • Know Era’s & Association with Culture • Identify Evolutionary Forces

More Related