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News Leads

News Leads. CMM 330 Media Writing. Summary Lead. Most frequently used type of lead Examples: “A three-alarm fire gutted an apartment building Monday night, leaving nine residents homeless.”

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News Leads

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  1. News Leads CMM 330 Media Writing

  2. Summary Lead • Most frequently used type of lead • Examples: “A three-alarm fire gutted an apartment building Monday night, leaving nine residents homeless.” “A three-alarm fire Monday night gutted the El Campo Apartments at 1912 North Camino Road, leaving nine residents homeless.”

  3. Narrative Lead • Increasing in popularity • Example: “The call came at 11:00 a.m., three days before Christmas. Marguerite Brown, R.N., donor coordinator for Stanford University Medical Center’s transplant program, took it at her desk. There had been a crib death in Fargo, N.D. The four-month-old infant’s heart had been resuscitated, but the brain had not survived.”

  4. Question Lead • Used frequently in broadcast media • Example: “Does a hospital patient have the right to refuse medication to kill pain he says he doesn’t have?”

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