How to Outsmart Your Peers on local seo ok google

1. Getting Your Business Organized For Local Seo Local Search Marketing - Why It's Important Local search engine optimization (SEO) refers to the techniques used by an individual, a business, or an agency to improve its chances of appearing in a natural or unpaid listing within a major search engine's paid results, commonly known as the organic or paid listings. Organic search engines are those that display search results based on user searches, whereas paid-search engines are those that show paid advertisements within their organic results, or listings. So, why are so many businesses now focusing on local SEO? The most common reason cited by local SEO experts is the improved visibility that better-localized search results provide for local search queries. Another compelling reason cited for this strategy is cost, with local SEO costing less than PPC and other paid search strategies. A third compelling reason is the ability to target specific local audiences.The first thing to consider is that your local SEO needs to recognize that not all search engines view your local listing favorably. Your local SEO strategies should always focus on optimizing the off-page SEO aspects of your website. This means that you'll want to focus on things like your Google+ page, social media profiles, business description, tagline, photos, videos, RSS feeds, reviews, and so forth. These off-page factors will ensure that your business has as many opportunities to reach out to your target demographic as possible. It's because of this that local SEO has begun to garner so much attention within the SEO community.Social media accounts are very beneficial to your local SEO efforts. First of all, social media allows you to reach out to your customer base in a very personalized way. It also allows you to ensure that your online presence is considered whenever potential customers search for services or products within your area, which gives you an advantage over competitors that don't take social media seriously.A local SEO strategy that isn't off-page, however, can still have an impact on your rankings on Google and other search engines. It can make the biggest impact of them all. That impact is the effect of your loading speed. If your site loads slowly, it's going to be difficult to maintain customer loyalty, and it can affect sales as well.The best thing that you can do for your off-page SEO campaign is to make sure that your web pages load quickly. That includes everything from the meta tags to your headers. As you probably know, the meta tag lists all of the keywords that will appear on your website, as well as other attributes, such as the image tags, descriptions, categories, and so forth. You should also pay special attention to the ALT tags, which contain meta-data about each page on your website. You want to craft your web pages so that they load quickly, but don't sacrifice the quality and fluidity of your content for the perceived "load time" on social media or social networks.The same concept of loading quickly is true on the social front as well. Your posts and comments on social networking sites need to load as quickly as possible, and they need to be relevant. If you use keywords excessively, or if you use code that isn't appropriately SEO friendly, you will slow down your social media or SEO ROI by a substantial amount. In the end, your business needs to maintain a strong online presence to maintain customer loyalty. However, it's smart to take advantage of off-page SEO to accomplish that goal, as well as to get ahead of the curve on search engine rankings. In this talk, Darren will teach you the latest strategies and tactics to level-up your review game on Google and other important sites, so that consumers will choose your business over the competition. Can local businesses without a physical premise Click here compete in local search rankings? BrightLocal has been helping local businesses, multi-location businesses and SEO professionals understand and improve their positions in the local search market since 2009. A strong review profile is a major factor in the success of many local businesses. So increase your company’s online reputation, ask trusted customers to leave a positive review about your business online — and attract hundreds of new customers. More and more customers use mobile phones or tablets to find the best local businesses while they’re on the go. In fact, mobile digital media time in the US is now higher at 51% compared to desktop use at 42%. Local SEO covers both PC and mobile internet access, meaning you never miss out on a potential customer. Local SEO - Three Golden Rules For Making Your Business More Local

2. Local SEO is a great way to increase your company's online presence. This kind of internet marketing strategy focuses on a certain area and aims to target the right audience. You can make sure that your website appears on the first page of results pages in local Google and Yahoo searches. Here are some tips and guidelines to help you out.Organic search engines tend to have a more favorable user experience than paid search engines. This means that local search engine optimization can yield better results if implemented correctly. Below are a few tips and guidelines to assist in local SEO strategy implementation.* Understand your audience: Understand your target audience and the type of content they are searching for. You may want to focus on building a local SEO campaign focused on a particular industry, city, or region, or you may want to create a general business local SEO campaign. In either case, understand your potential customers and their typical search patterns. Your keyword research should focus on identifying these patterns for each industry, region, or city.* Know your competitors: Evaluate your competition and see what methods of search engine optimization they are using. Focus on what types of content and ways of leveraging SEO they are using, as well as how well these methods are benefiting them. You can use competitor analysis to see what aspects of their campaigns are working for or against them, as well as get a sense of their target demographic. If you find a common theme, such as a very high level of link building, a great deal of local SEO can be applied.* Know your most important keywords: A business' local SEO strategy depends significantly on finding the best way to rank for highly searched key phrases. Keyword research is extremely important for this purpose. Google and other search engines will rate your site very favorably if you use the best keywords for your market. The higher your rank, the more likely it is that your site will be seen, and therefore, the more likely customers will become repeat visitors.* Optimize your site for the most relevant keywords: Local SEO is all about optimizing your site for the search engines. If you optimize for the wrong key phrases or regions, it won't matter how many links you have on other sites, because the search engines will not give you any credit. For example, let's say you're located in Chicago, but a large number of people are searching for pizza in Toronto. If you have a site optimized for Toronto pizza joints but have little to no traffic coming from there, you won't get much benefit from your optimization efforts. So, make sure that you're focusing your local SEO efforts on key phrases and regions where you think your customer base will be. Clicks from local search results to business websites are on the decline. Your presence in the SERPs has to stand out in order to attract new customers. So how do you set your business apart from the competition? Reviews can help your rankings, but more importantly, positive reviews drive more leads and conversions.

3. This post explores this relatively uncharted territory in local SEO. Genuine, honest reviews are critical both for showcasing the quality of your service and for sending signals to search engines that your site and service are trusted and useful. The amount of reviews you receive, the overall quality of the reviews and the authority of the review sites themselves are all important factors for local search rankings. Ensure your site features on citation sites and online business directories. http://query.nytimes.com/search/sitesearch/?action=click&contentCollection&region=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgtype=Homepage#/local SEO http://www.bbc.co.uk/search?q=local SEO https://en.search.wordpress.com/?src=organic&q=local SEO