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Export Planning How to write an international marketing plan

Export Planning How to write an international marketing plan. Chapter 6: Export market strategy and entry options. Internationalisation of the firm. Export Planning Learning objectives (learning tasks) Ch. 6. At the end of the chapter you are able to:

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Export Planning How to write an international marketing plan

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  1. Export Planning How to write an international marketing plan Chapter 6: Export market strategy and entry options Internationalisation of the firm

  2. Export Planning Learning objectives (learning tasks) Ch. 6 At the end of the chapter you are able to: 1. describe the export market strategy of a company; 2. determine different export market entry - options; 3. understand the need for a market entry risk analysis; 4. compare the different market entry options and choice of market entry; 5. prepare the 2nd review gate decision to finalise the ‘Export Audit – phase’

  3. Export Planning Three main types of country risks • Country risks (political, economical, financial, socio-cultural) • Marketing and market control risks • Supply chain and payment risks

  4. Export Planning Chapter review questions (10 min.) • What are the three main elements to describe the export market strategy of a firm? • Which of two main elements can be used to create the nine strategic windows? • Name at least eight different export market entry – options. What are the • advantages and disadvantages of each option? • 4. What are three market entry risk factors which are commonly used? • Which risk factor is hardly used? And why? • 5. What is the difference between an agent and a distributor? • Explain in your own words the export market entry – decision plot and • export market entry – evaluation table.

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