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Vincent Declercq

Vincent Declercq. MSIT 588 WEBSITE DESIGN FINAL PROJECT PRESENTATION. Presentation Outline. Introduction Purpose Target Audience Existing Competitors Website Design Website Testing Website Marketing & Hosting Future Plans. Introduction. The ranch began as a project in 1982.

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Vincent Declercq

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  1. Vincent Declercq MSIT 588 WEBSITE DESIGN FINAL PROJECT PRESENTATION

  2. Presentation Outline • Introduction • Purpose • Target Audience • Existing Competitors • Website Design • Website Testing • Website Marketing & Hosting • Future Plans

  3. Introduction • The ranch began as a project in 1982. • The Director of Agriculture of Baja California, and the governor of the state decided to have a place for the workers of the Secretary of Agriculture to go and relax and enjoy of the surrounding mountains. • Ranch offers cabins, rooms, and camping site. • Several recreation and activities areas including: Horseback riding & Fishing • Reception area for conferences & events

  4. Purpose of the Website • Let tourists know of ranch existence & deliver to them the most information possible • Location, Commodities, Activities, Rates • Provide a desire to come and visit the Ranch by delivering assets of the Ranch and pictures • Bring credibility & Web presence

  5. Target Audience • American tourists visiting the Tecate / Mexicali area • Local Mexican residents weekend getaway • Perfect for family and friend gatherings • People in the area looking for • Receptions • Weddings • Baptisms • Quinceaneras

  6. Existing Competitors • Rancho Tecate Resort & Country Club • Luxurious Sports & Conference Facilities • Rancho Ojai • R.V. park & horseback riding • Rancho La Puerta • Fitness

  7. Competitive advantage • Family run: extra attention to the guests • Make users feel we are here to serve and offer them, not to take money form them • Easy friendly attractive website • Small number of rooms and cabins. • Cheap rates

  8. Website Design • Choice of two languages : English & Spanish • Ranch atmosphere : colors & text • One top easy Navigation bar • Macromedia Dreamweaver, Flash, Fireworks • Java scripts, text & buttons • Attractive pictures • Comment Feedback Area • WEBSITE DEMONSTRATION

  9. Website Testing • Multiple Feedback • Dreamweaver OK’d Multiple browsers • 800*600 (most common viewing) • Tracking tool # visitors (http://www.123count.net/)

  10. Website Marketing & Hosting • www.ranchocienegaredonda.com is available for sale • In the market for web hosting • Mouth to mouth word • Meta names for search engines

  11. Future Plans • Develop online reservation system • Develop online store (t-shirt and other gadgets), possibility to customize events into the design • Add “Gold book”: feedback & comments from previous visitors • Learn from customer needs and experiences and adapt to the demand

  12. Questions & Comments ?

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