Outreach/ Acercamiento Marketing /Comercialización Partnerships / Asociaciones

1. Outreach/AcercamientoMarketing/ComercializaciónPartnerships/AsociacionesOutreach/AcercamientoMarketing/ComercializaciónPartnerships/Asociaciones Luis Francisco Vargas Yuma County Library District Youth Services Manager

2. YCLD quick run down… solo numeros • 2 Native tribes, unique border town, military base, • Rural & Urban • Migrant Seasonal industry • 8 libraries (2 in Elementary schools) • Large winter visitor population • Over 1 million items circulated per year

3. YCLD y que más… • 2005 bond $53.7 million : Remodels all libraries & opens 3 new libraries. • 2007 Library assistant Teen/ Spanish Outreach position developed at the branches • 2007 SOL-Webjunction Training (Seattle) • 2009 Main Library Opens – recruitment for Spanish Outreach Manager Position • 2010 Revised Outreach efforts

4. New Outreach 2010 Alcanzamiento v.2.0 Outreach is synonymous with partnerships. Collaboration with non-traditional library partners. Looking for opportunities in grant collaboration, library e-service expansion promotion, lending libraries within agencies, expert talks/workshops, private tours, non-traditional programs for non-library users, social media and available meeting room space.

5. Who can do this? Fìjate en quien(effectively with little or no money sabemos que todos pueden) • Librarian/community member, Native Speaker, seasoned programmer. • In a position to sway library policy • Works closely with Administration • Exempt • Flexible schedule (nights and weekends) • Allowed to travel and work remotely

6. What works! Esto si funciona • First meeting always in their turf • Bring clear ideas, concrete plans, and how the other agency fits in this collaboration. • Be ready to tweak to meet both organizations needs. • Apply to a board of directors (volunteer) that represent your interest group. Keeps you informed and meet decision makers • Give yourself time to work with Tribal Councils

7. From personal experience…Laneta • Promote their events first, have their flyers at the library. • Host programs outside the library. (Book clubs at the local Starbucks) • Bring free advanced copies of books to collaborators. • Keep your eye out for titles or topics interesting to your partners. • Library cards for special groups.

8. More ideas… Màs Nescafe… • Waive old fees, replace old cards • Answer your emails and voicemails • Keep visits short and to the point • Make your admin look good through the collaborations • Make realistic concessions as leverage. • Give your name and direct line. Be available, on call

9. What to avoid Para nada • Even the perception of conflict of interest • Partners with visible & outspoken political ties, (the library is neutral) • Partnering too often with the same cluster of organizations (Headstart, school districts, ect…) • Partnerships because of tradition, it may be time to cut loose while in good terms.

10. Questions ?? Luis Francisco Vargas Yuma County Library District Main Library 2951 S 21st Drive Yuma AZ 85364 W 928-373-6494 C 928-246-4809 (txt friendly) fvargas@yumalibrary.org