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Latin America may 2013

Latin America may 2013. Produced by Tourism New Zealand, Insights – July 2013 Key contact – Bevan Wait. Latin America Argentina, Brazil, Chile and Mexico. In YE May 2013 New Zealand received: 24,192 arrivals from Latin America Including 13,280 holiday arrivals from Latin America

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Latin America may 2013

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  1. Latin Americamay 2013 Produced by Tourism New Zealand, Insights – July 2013 Key contact – Bevan Wait

  2. Latin AmericaArgentina, Brazil, Chile and Mexico In YE May 2013 New Zealand received: 24,192 arrivals from Latin America Including 13,280 holiday arrivals from Latin America In YE Mar 13 these tourists generated a total of: $72 million in tourism expenditure Including $36 million in holiday related tourism expenditure Source: International Travel and Migration Statistics International Visitor Survey

  3. Relative Size of MarketHoliday Tourists Only Of the Latin American markets, Brazil provides the largest volume of holiday arrivals ranking 24th out of all markets. This is followed by Argentina (30th), Chile (36th) and Mexico (37th). Source: International Travel and Migration Statistics, YE May 13

  4. Brazil

  5. Arrivals From Brazil Total arrivals from Brazil have been increasing with the exception of the last two years. Holiday arrivals from Brazil have been flat since 2008. Source: International Travel and Migration Statistics

  6. Purpose of Visit 0.3% of holiday arrive on work visas Over half (55 per cent) of Brazilian tourists come to New Zealand for holiday purposes. Very few of these arrive on working holiday visas. The next largest reason for Brazilian tourists to come to New Zealand is for education (17 percent). Source: International Travel and Migration Statistics

  7. Length of Stay Pure holiday tourists stay for an average of 13 days in New Zealand. The VFR market stays a lot longer at 36 days on average, where education tourists stay for an average of 107 days. Source: International Travel and Migration Statistics, YE May 13

  8. Length of Stay Pure holiday arrivals are centered around 3 to 9day stays in NZ. Source: International Travel and Migration Statistics, YE May 13

  9. Demographics Brazilian tourists have a younger profile than the average New Zealand tourist. Nearly half of all Brazilian holiday tourists are aged between 20 and 39. Slightly more females visit than males. Note: Pure holiday only. Working holiday removed Source: International Travel and Migration Statistics, YE May 13

  10. Chile

  11. Arrivals From Chile Total arrivals from Chile have seen reasonably constant growth over the last decade, but at 5,000 arrivals a year are still relatively low volume. In the last year New Zealand received 2,300 holiday arrivals from Chile. Source: International Travel and Migration Statistics

  12. Purpose of Visit 10% of holiday arrive on work visas The most significant reason for Chilean tourists to come to New Zealand is for holiday purposes. A handful (10 per cent) of holiday tourists arrive on a work visa indicating they are working holiday. VFR is also a popular reason for coming to New Zealand accounting for 16% of arrivals. Source: International Travel and Migration Statistics

  13. Length of Stay Pure holiday tourists stay for an average of 17 days in New Zealand. The working holiday and education market stay for long periods of time in NZ. VFR tourists stay for an average of 32 days. Source: International Travel and Migration Statistics

  14. Length of Stay Pure holiday arrivals are centered between 1 to 6 day stays in NZ. One to two day stays probably relate to LAN stop-over flights on route to Australia. 3 to 6 day stays possibly include a lot of dual destination travellers. Source: International Travel and Migration Statistics, YE May 13

  15. Age Chilean tourists have a younger profile than the average New Zealand tourist. Over half (54 per cent) of all Chilean holiday tourists are aged between 20 and 39. Note: Pure holiday only. Working holiday removed Source: International Travel and Migration Statistics, YE May 13

  16. Argentina

  17. Arrivals From Argentina The Rugby World Cup provided significant interest for Argentinians, but it seems there has been some displacement as a result of the RWC. Removing the RWC total and holiday arrivals have been experiencing moderate growth. Source: International Travel and Migration Statistics

  18. Purpose of Visit 15% of holiday arrive on work visas Over half (58 per cent) of Argentinean tourists come to New Zealand for holiday purposes. A handful (15%) of these holiday tourists arrive on working holiday visas. The next largest reason for Argentinian tourists to come to New Zealand is to visit friends and family (20 percent). Source: International Travel and Migration Statistics

  19. Length of Stay Pure holiday tourists stay for an average of 17 days in New Zealand. The working holiday and education market stay for long periods of time in NZ. VFR tourists stay for an average of 34 days. Source: International Travel and Migration Statistics

  20. Length of Stay Pure holiday arrivals are centered around 3 to 10 day stays in NZ. The volume of arrivals between 1 and 5 days suggest some dual destination travel with Australia. Source: International Travel and Migration Statistics

  21. Demographics Argentinean tourists have a peak between the ages of 20 and 29. There is a secondary peak between the ages of 40 and 59. Note: Pure holiday only. Working holiday removed Source: International Travel and Migration Statistics, YE May 13

  22. mexico

  23. Arrivals From Mexico New Zealand receives relatively few Mexican tourists. Arrivals from Mexico have been growing at a relatively modest level. Source: International Travel and Migration Statistics

  24. Purpose of Visit 0.7% of holiday arrive on work visas A majority (68 per cent) of Mexican tourists come to New Zealand for holiday purposes. Very few (0.7%) of these holiday tourists arrive on working holiday visas. The next largest reason for Mexican tourists to come to New Zealand is to visit friends and family (10 percent). Source: International Travel and Migration Statistics

  25. Length of Stay Pure holiday tourists stay for an average of 12 days in New Zealand. The working holiday and education market stay for long periods of time in NZ. VFR tourists stay for an average of 22 days. Source: International Travel and Migration Statistics

  26. Length of Stay Pure holiday arrivals are centered around 3 to 12 day stays in NZ. Source: International Travel and Migration Statistics

  27. Demographics Mexican tourists have a much younger profile than the average New Zealand tourist. Over half (55 per cent) of all Mexican holiday tourists are aged between 20 and 39. Slightly more females travel than males. Note: Pure holiday only. Working holiday removed Source: International Travel and Migration Statistics, YE May 13

  28. INTERNATIONAL VISITOR SURVEY Note: because of the small volumes of arrivals from these markets, the IVS has a small sample size for Latin American markets. Over the last 10 years the IVS has only captured these sample sizes for holiday tourists: Argentina n=50 Brazil n=177 Chile n=36 Mexico n=70 For this reason this data should only be treated as indicative.

  29. Tourism ExpenditureHoliday Tourists = caution extremely low sample size = caution low sample size Note: Tourism expenditure is based on 10 years of IVS to boost sample size. (YE Mar 04-13) Latin American markets have a slightly lower spend per person than the average holiday tourist. The average spend per person from Latin American markets over the last 10 years is $2,300 per person. Over the same period the average holiday tourist spent an average of $2,900 per person. Source: International Visitor Survey, YE Mar 04-13

  30. Travel Style - Argentina Note: Holiday Tourists Only Most Argentinian tourists (84 per cent) that have visited New Zealand over the last 10 years have been independent tourists. Travelling with a partner or spouse or alone is the most likely scenario. Source: International Visitor Survey, YE Mar 04-13

  31. Travel Style - Brazil Note: Holiday Tourists Only Most (87 per cent) Brazilian tourists that have visited New Zealand over the last 10 years have been independent tourists. Most Brazilians either travel alone, with friends or with a partner/spouse. Source: International Visitor Survey, YE Mar 04-13

  32. Travel Style - Chile Note: Holiday Tourists Only All Chilean tourists that have visited New Zealand over the last 10 years have been independent tourists. Most Chileans either traveled alone, with family or a partner/spouse. Source: International Visitor Survey, YE Mar 04-13

  33. Travel Style - Mexico Note: Holiday Tourists Only Most (81 per cent) Mexican tourists that have visited New Zealand over the last 10 years have been independent tourists. Most Mexicans either travel with a partner/spouse, alone or with family. Source: International Visitor Survey, YE Mar 04-13

  34. Dual Destination Most visitors from these Latin American markets are dual destination tourists. These are quite high ratios as in comparison 63 per cent of average holiday tourists (excluding Australian tourists) visited another country. Source: International Visitor Survey, YE Mar 04-13 Note: Holiday Tourists Only

  35. Where Dual Destination Tourists Visited Most dual destination trips include Australia as the main dual destination. Source: International Visitor Survey, YE Mar 04-13 Note: Holiday Tourists Only

  36. Repeat Visitation Most visitors from these Latin American markets are on their first visit to New Zealand. Source: International Visitor Survey, YE Mar 04-13 Note: Holiday Tourists Only

  37. Backpackers Between 20 per cent and 40 per cent of the Latin American markets are backpackers. This is quite a high ratio as only 15 per cent of average holiday tourists during this time were backpackers. Source: International Visitor Survey, YE Mar 04-13 Note: Holiday Tourists Only

  38. Main Reason of Visit Honeymoon does feature to some extent as a main reason for visiting New Zealand. Note: it is likely the IVS underrepresents honeymoon to some extent. Source: International Visitor Survey, YE Mar 04-13 Note: Holiday Tourists Only

  39. Activities - Argentina The graph to the right shows participation in activities and attractions in New Zealand. It is ranked from most participated in and is a list of the top 20. Source: International Visitor Survey, YE Mar 04-13 Note: Holiday Tourists Only

  40. Activities - Brazil The graph to the right shows participation in activities and attractions in New Zealand. It is ranked from most participated in and is a list of the top 20. Source: International Visitor Survey, YE Mar 04-13 Note: Holiday Tourists Only

  41. Activities - Chile The graph to the right shows participation in activities and attractions in New Zealand. It is ranked from most participated in and is a list of the top 20. Source: International Visitor Survey, YE Mar 04-13 Note: Holiday Tourists Only

  42. Activities - Mexico The graph to the right shows participation in activities and attractions in New Zealand. It is ranked from most participated in and is a list of the top 20. Source: International Visitor Survey, YE Mar 04-13 Note: Holiday Tourists Only

  43. Accommodation - Argentina The graph to the right shows the accommodation tourists stayed in during their stay in New Zealand. Source: International Visitor Survey, YE Mar 04-13 Note: Holiday Tourists Only

  44. Accommodation - Brazil The graph to the right shows the accommodation tourists stayed in during their stay in New Zealand. Source: International Visitor Survey, YE Mar 04-13 Note: Holiday Tourists Only

  45. Accommodation - Chile The graph to the right shows the accommodation tourists stayed in during their stay in New Zealand. Source: International Visitor Survey, YE Mar 04-13 Note: Holiday Tourists Only

  46. Accommodation - Mexico The graph to the right shows the accommodation tourists stayed in during their stay in New Zealand. Source: International Visitor Survey, YE Mar 04-13 Note: Holiday Tourists Only

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