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NABISCO

NABISCO. Michelle Reddick Econ 340. Nabisco. Address: 7 Campus Drive Parsippany, New Jersey 07054 U.S.A. Telephone: (201) 682-5000 Fax: (201) 428-4584 Wholly owned subsidiary of RJR Nabisco, Inc. Incorporated: 1898 as the National Biscuit Company Employees: 39,000 Sales: $6.45 billion.

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NABISCO

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  1. NABISCO

    Michelle Reddick Econ 340
  2. Nabisco Address: 7 Campus Drive Parsippany, New Jersey 07054 U.S.A. Telephone: (201) 682-5000 Fax: (201) 428-4584 Wholly owned subsidiary of RJR Nabisco, Inc. Incorporated: 1898 as the National Biscuit Company Employees: 39,000 Sales: $6.45 billion
  3. Nabisco Nabisco is an American manufacturer of cookies and snacks. It was originally known as the National Biscuit Company. Headquarter is located in East Hanover, New Jersey. the company is a subsidiary of Illinois-based Mondelēz International. Nabisco's plant in Chicago, is the largest bakery in the world, employing more than 1,500 workers and producing roughly 320 million pounds of snack foods annually.
  4. Timeline “ 1792 – Pearson & Sons Bakery opens in Massachusetts. They made a biscuit called pilot bread for long sea voyages. 1801 – Josiah Bent Bakery created a crunchy biscuit, they named it 'crackers'. 1889 – William Moore acquires Pearson & Sons Bakery, Josiah Bent Bakery, and six other bakeries to start the New York Biscuit Company. 1890 – Adolphus Green starts the American Biscuit & Manufacturing Company after acquiring forty different bakeries. 1898 – William Moore and Adolphus Green merge to form the National Biscuit Company. Adolphus Green is president. 1901 – The name Nabisco is first used as part of a name for a sugar wafer. 1971 – Nabisco becomes the corporate name. 1973 – Frank Tasco is listed as the chairman of Nabisco. 1981 – Nabisco merges with Standard Brands. 1985 – Nabisco Brands merges with R.J. Reynolds 1993 – Kraft General Foods acquires Nabisco ready-to-eat cold cereals from RJR Nabisco (the cereals are now owned by Post Cereals). 1999 – Nabisco acquires Favorite Brands International 2000 – Philip Morris Companies, Inc. acquires Nabisco and merges it with Kraft Foods, Inc. 2011 – Kraft Foods announced it was splitting, making the snack food business a separate company (to be called Mondelēz International LLC).”
  5. Product Line http://www.snackworks.com/products.aspx U.S. brands: Oreo, Chips Ahoy cookies, Ritz and Premium crackers, SnackWell's, Planters nuts and snacks, Life Savers candies; Fleischmann's margarines, A.1. steak sauces, Grey Poupon mustards and Milk-Bone dog snacks. International brands: Christie,Kraft, Peek Freans, Terrabusi, Artiach, Royal, Fleischmann, Yemina and Beech-Nut.
  6. Global Distribution “Just like they did in WWI National Biscuit Company manufactured biscuits designed specifically for use by the armed forces during World War II. The company puts small toy trucks and wagons – replicas of those that were actually used during the wars– on the market for children. They are built of wood and lithographed metal. Each included miniature packages of National Biscuit Company products. 1943 The company receives the Army-Navy “E” Award for its war efforts in the production and distribution of biscuits. During the war the company experienced extreme shortages of wheat, flour and shortening. Raw materials were stretched to the max and production schedules were carefully re-arranged to keep employees working. 1945 President George Coppers begins a 12-year modernization program. His philosophy is “You have to spend money to make money.” 1946 The end of World War II allows the company to expand from North and South America to more global distribution, including the Persian Gulf and Africa.”
  7. Expansion Nabisco markets more than 8,000 products in the United States, Canada and 85 other countries. largest international market is Brazil, it operates 15 manufacturing facilities. Nabisco is also the market leader in Spain, Argentina, Venezuela, Puerto Rico, Nicaragua, Uruguay, Taiwan and Beijing, China in the biscuit category.
  8. Oreo’s goes global Oreo focused on the US market - "America's Best Loved Cookie". China was a target for international target markets due to size, Oreo was launched in China in 1996. “The China launch was based on the implicit assumption that what made it successful in its home market would be a winning formula in any other market.” after almost a decade in China, Oreo cookies were not successful ,the company considered pulling out of the Chinese market. In 2005, Kraft decided to research the Chinese market to understand why the Oreo cookie had failed with the Chinese. Research showed the Chinese were not big cook eaters. They also did not have the emotional attachment, like American consumers who grew up with the cookie. “In addition, 72 cents for a pack of 14 Oreos was too expensive for the value-conscious.” Kraft developed 20 prototypes of reduced-sugar Oreos and tested them with Chinese consumers before arriving at a formula that worked. They also introduced different packages, including smaller packets for just 29 cents to cater to Chinese buying habits.
  9. Legal Battles Arnie's Deli in 1991 was selling and using a homemade sauce called "A2 Sauce. The verdict favored Nabisco.
  10. Product misshape Mixup Prompts Nabisco To Issue Cookie Recall “Nabisco Foods is recalling 4.86 oz. boxes of Nabisco 100 Calorie Packs Oreo Thin Crisps Baked Chocolate Wafer Snacks, because some may contain milk not listed as an ingredient. Nabisco said the Oreo boxes may actually contain individual bags of Nabisco 100 Calorie Packs Chips Ahoy! Thin Crisps Baked Chocolate Chip Snacks, which are made with milk.”
  11. Cultural Controversy “On June 25th, 2012, a picture of an Oreo cookie with six layers of frosting in the colors of the rainbow flag was posted on Kraft Nabisco’s Facebook page. The captions stated “June 25 | Pride” and “Proudly support love!” in recognition of LGBT Pride Month in the United States.” https://www.youtube.com/watch?v=2xeanX6xnRU
  12. Political Controversy Almost 20 years ago, Al Sharpton referred to Caucasians as “crackers” while speaking at Kean College. “Ben Shapiro, a senior fellow at the David Horowitz Freedom Center, wrote an introductory piece for the Freedom Center’s new website TruthRevolt calling for a boycott of Ritz Crackers. “ How they responded “At Mondelez International we demonstrate our commitment to responsible corporate citizenship by participating in programs that best serve a wide range of local communities and their interests and needs,” Ritz’s parent company said. “We extend our responsibility to the sponsorship of tasteful, believable television programming and we avoid sponsorship of programs that would be unacceptable in terms of generally accepted social or community standards.”
  13. Works Cited http://www.snackworks.com/products.aspx http://dailycaller.com/2013/10/08/ben-shapiro-conservative-activists-shamefully-boycott-nabisco-over-sharpton-ad/ https://www.youtube.com/watch?v=2xeanX6xnRU http://knowyourmeme.com/memes/events/oreos-gay-pride-cookie-controversy http://en.wikipedia.org/wiki/Nabisco http://inventors.about.com/od/foodrelatedinventions/a/Nabisco.htm
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