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The Best of Both Worlds: Centrex Handsets in a VoIP Environment. Presented to. May 6, 2010. Presentation Preview. Enterprise and Telephony Landscape Citel’s Market Motivations Summary Questions and Answers. Today’s Enterprise Operational Landscape.
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The Best of Both Worlds: Centrex Handsets in a VoIP Environment Presented to May 6, 2010
Presentation Preview • Enterprise and Telephony Landscape • Citel’s Market Motivations • Summary • Questions and Answers
Today’s Enterprise Operational Landscape • Business 2.0, UC (collaboration?) not just buzz terms • Enterprises de-centralized, yet focused • New applications to serve customers • New methods to control costs • New accountabilities
Today’s Enterprise Telephony Landscape • Massive proprietary legacy infrastructure base • VoIP benefits real: cost savings, productivity, application integration • New choices, more flexibility • Migration to VoIP fast, but could be faster
Enterprise Telephony Priority List • Operational/Total Cost Reduction • System Integration/Consolidation • Reliability/Availability/Security • Scalability • Standards
Objections for Migrating to VoIP • Grooming of the Network • Investment of Layer 2/3 Managed Data Switch w/ PoE • Investment of having to rewire with Cat 5/6 Data cable • Disruption of work flow for the implementation of a converged network
Prospect Objections for Migrating to VoIP - continued 4. Investment of new IP based Telephones • Disruption of work flow in training employees on new functionality • Lack of confidence in the quality of VoIP 7. Anxiety of stepping into the unknown
Enterprise VoIP Migration Options • Rip & Replace • Expensive, disruptive • Proprietary/Single Vendor Path • Limited flexibility, no leverage • Do Nothing • Expensive, limited flexibility, no leverage
Changing the Dynamics of Migrating from a Legacy TDM/Centrex Based Telephone System to VoIP
Current TDM Customer Scenario CO Lines PSTN Service Provider Category 3 Cable 25 Pair Amphenol
Premise Based IP PBX OfferingUsing Digital Handsets w/Citel Portico™ TVA™ Service Provider BroadBand CO/E1/T1 Router PSTN & IP Network Category 3 Cable Premise Based IP PBX 25 Pair Amphenol Telephone VoIP Adapter (Think of it as a Data switch for TDM Phones)
Hosted IP PBX OfferingUsing Digital Handsets w/Citel Service Provider IP Network Hosted IP PBX BroadBand Category 3 Cable Router 25 Pair Amphenol Telephone VoIP Adapter
Service Provider Benefits when Using the Portico™ TVA™ • Easier to Sell: • Sales Reps & Sales Engineers don’t have to concern themselves with Enterprise LAN Assessments or QoS. • It is easier to migrate a prospect to VoIP rather than fork-lifting them into new technology • Less Expensive: • Customers can migrate and receive the benefits of VoIP PBX Services without CAPEX investment in: • Layer 2/3 Managed Data Switches w/PoE • New Cabling or New IP Phones
Service Provider Benefits when Using the Portico™ TVA™ 3. Faster to Deploy: • No data switches to install • No cabling to run 4. Easier to Train: • Since the customer is keeping their existing handsets there is no end user training involved on the phones • Only training is on new IP PBX services 5. Customer can retain 65% of the existing investment in their phone system • Sell new IP Phones for new extensions • Customers can migrate all phones to IP phones over time rather than fork-lifting all at once.
Citel’s Portico™ TVA™ Solution SIP media adapter designed to convert existing P-Phone, analog and digital proprietary PBX telephone sets into “SIP Endpoints”
Citel’s Portico™ TVA™ • 2 Versions: 12- and 24-port, stand alone or rack mountable, 1U 19” rack. Digital, P-Phone and Analog versions • 100+ Phone Models currently supported, continually growing • Line-powers the digital telephones with no local power at the handset needed (handset power issues for P-Phones same whether connected to DMS100 or TVA) • Optional FXO Ports to handle E-911
Citel’s Portico™ TVA™ Only Portico™ TVA™ integrates disparate equipment from multiple vendors into a single, seamless, enterprise voice network
Cabling Requirements • Cabling to handsets requires only one pair of wires • Cabling is Polarity Sensitive for Meridian 1 phones • Cat 3 station cable is recommended, maximum loop length is 1600 ft or 500m • Existing PBX/station wiring may be re-used
Questions & Answers Thank you for Listening Questions? Ian Gomm 206-957-6270 x3025 Ian.gomm@citel.com