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The Monthly Magazine of 8-15 Years Old

The Monthly Magazine of 8-15 Years Old. Outline. Editorial Content. Profile. Development. Conclusion . Development. Re-Launched on 8 November 2005 Direct Target Kids From 8-10 Y.O. Pre-teen Males From 11-14 Y.O. Pre-teen Females From 11-15 Y.O. Indirect Target

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The Monthly Magazine of 8-15 Years Old

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  1. The Monthly Magazine of 8-15 Years Old

  2. Outline • Editorial Content • Profile • Development • Conclusion

  3. Development • Re-Launched on 8 November 2005 • Direct Target • Kids From 8-10 Y.O. • Pre-teen Males From 11-14 Y.O. • Pre-teen Females From 11-15 Y.O. • Indirect Target • Parent: (Gatekeeper) • School: (Gatekeeper) • The new Basim will be retailed for (SR5) and subscription rate of (SR250) per year • New Logo with modernized appearance • Logo Size to attract attention of shelf scanners • Cover Page Style • One dominant visual (Main Visual) • Preview of inside features (appealing to more than one sub-segment)

  4. Editorial Content • Modern Looking new & renewed Characters • Minimum 3 pages of Religious education • Minimum 6 pages of scientific Information • Drawing loose insert • Stories , Games & Puzzle Spaces • Minimum 4 pages of Interactivity (Basim Club) • Stories about local characters (Sha’alan & Jabali) • Participation & Subscription Slip • Special Issue every 2 months (only stories)

  5. Basim Profile of Parent Region Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)

  6. Basim Profile of Parent Gender Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)

  7. Basim Profile of Parent Age Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)

  8. Basim Profile of Parent Family Income Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)

  9. Basim Profile of Parent Nationality Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)

  10. Basim Profile of Parent Education Read Monthly Magazines Last Month – Profile (KSA IPSOS 2013)

  11. Conclusion

  12. Thank you

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