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Public Relations: Learning, Unlearning & Relearning in a Digital World

Explore the shift from traditional PR methods to digital strategies, emphasizing the importance of learning, unlearning, and relearning. Discover key concepts, tools, and skills essential for success in today's dynamic media environment.

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Public Relations: Learning, Unlearning & Relearning in a Digital World

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  1. Public Relations: Learning, Unlearning & Relearning in a Digital World

  2. “In some sense our ability to open the future will depend not on how well we learn anymore but how well we are able to unlearn.” ~ Alan Kay

  3. How should we evolve?

  4. “Media is less and less often about crafting a single message to be consumed by individuals, and more and more often a way of creating an environment for convening and supporting groups.” ~ Clay Shirky, Here Comes Everybody (2008)

  5. “It’s what you learn after you know it all that counts.” ~ John Wooden

  6. POP QUIZ!

  7. 1. Advertising Copywriting

  8. 2. Video editing/production

  9. 3. Mobile

  10. 4. Social Content Creation & Curation

  11. 5. Analytics

  12. 6. Search Engine Optimization

  13. 7. Speed to Information

  14. 8. Programming skills

  15. 9. Managing virtual teams

  16. 10. Blogger outreach

  17. Facebook www.facebook.com/szrossi Twitter www.twitter.com/shawnz Google+ www.gplus.to/shawnz Pinterest www.pinterest.com/shawnz For this presentations and links to all reports/stats/sources: http://tinyurl.com/shawnrossi

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