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Understanding Content Management in Electronic Commerce

Explore essential concepts and applications of content management in electronic commerce. Learn about EC support services, outsourcing benefits, and the process of developing and managing EC applications. Discover the importance of trust services, trademark protection, and online consulting in the digital business realm.

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Understanding Content Management in Electronic Commerce

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  1. Pertemuan 12 • Materi : • Understanding Content management Concept and Application • Buku Wajib & Sumber Materi : • Turban, Efraim, David King, Jae Lee and Dennis Viehland (2004). Electronic Commerce. A Managerial Perspective, 2004. Prentice Hall.Bab 14

  2. Other EC Support Services • Newsletters • Many companies (Ariba, Intel) issue corporate newsletters and e-mail them to people request them • Use software to send online press releases to thousands of editors

  3. Other EC Support Services • Search engines and news aggregators Search engines can be used to find information about B2B

  4. Other EC Support Services • More EC support services • Trust services • Trademark and domain names • Digital photos • Global business communities • Access to commercial databases

  5. Other EC Support Services • Online consulting • Knowledge management • Client matching • E-business rating sites • Encryption sites • Web research services • Coupon-generating sites

  6. Outsourcing EC Support Services • Why outsource EC support services? • Early businesses were vertically integrated, they: • owned or controlled their own sources of materials • manufactured components • performed final assembly • managed the distribution and sale of their products to consumers

  7. Outsourcing EC Support Services • Major reasons for outsourcing • A desire to concentrate on the core business • The need to have services up and running rapidly • Lack of expertise for many of the required support services

  8. Outsourcing EC Support Services • The inability to have the economy of scale enjoyed by outsourcers • Inability to keep up with rapidly fluctuating demands if an in-house option is used • Too many required services

  9. Outsourcing EC Support Services • Typical process of developing and managing EC applications • EC strategy formulation • Application design • Building (or buying) the application • Hosting, operating, and maintaining the EC site

  10. Outsourcing EC Support Services

  11. Outsourcing EC Support Services • Services for creating and operating electronic storefronts: • Internet malls • ISPs • Telecommunication companies • Software houses • Outsourcers and others

  12. Outsourcing EC Support Services • Application service provider (ASP):An agent or vendor who assembles the functions needed by enterprises and packages them with outsourced development, operation, maintenance, and other services

  13. Outsourcing EC Support Services • Leasing from ASPs • SMEs in-house—development and operation of EC applications can be time-consuming and expensive • Concern about the adequacy of the protection offered by ASPs against hackers etc. • Leased software often does not provide the perfect fit for the desired application

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