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This report examines the costs and unintended impacts of regulations on the walk-behind mower market. It analyzes per unit costs for engine manufacturers, retail price impacts, overall costs, and potential adverse impacts. The study also highlights the need to address unintended consequences.
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Costs and Unintended Impacts James M. Lyons Sierra Research, Inc. July 2, 2003
Outline • Walk Behind Mower (WBM) Market • Per Unit Costs for Engine Manufacturers for Engines used in Commercial and Residential Applications • Impact on WBM Prices • Overall Costs • Unintended Impacts
Walk-Behind Mower Market2002 Source: Briggs & Stratton
WBM Market Factors(“Very important “or “Somewhat important”) Source: Briggs & Stratton
WBM Selection Factors(reasons cited for selecting a particular WBM) Source: Briggs & Stratton
Estimated Costs forNon-Handheld Engines • Engine Manufacturer Costs for Exhaust and Evap: • Commercial Engines = $128 per unit • Residential Engines = $79 per unit • Costs for complete units may be higher Source: Briggs & Stratton
Overall Costs(Engine Manufacturers Only) • Commercial Engines • CA Sales = 81,150 per year • Annual Cost = $10.4 million • Residential Engines • CA Sales = 731,000 per year • Annual Cost = $57.8 million • Overall CA Cost = $68.2 million per year Source: Briggs & Stratton
Cost to California Businesses • Estimated Sales = 122,000 units per year • Average Cost = $112 per unit (engine manufacturer cost only) • Cost to CA Businesses = $13.6 million per year Source: Briggs & Stratton
Analysis of Major Regulations • H&SC Section 57005 • …"major regulation" means any regulation that will have an economic impact on the state's business enterprises in an amount exceeding ten million dollars ($10,000,000)… • Requires consideration of alternatives following “guidelines” • Most recent guidelines dated 12/9/96
Other Cost Factors Include • Equipment Manufacturer Costs • Financial Impacts of Reduced Sales in California
Potential Adverse Impacts • Pre-buy of lower cost units • Slower population turnover • Shift from mowers to handheld equipment • Out of state purchases
Summary • Regulations have Large Impacts on Retail Price • “Major” Regulation • Unintended Impacts Need to Be Addressed
Regulatory Price Impact • LEV II exhaust and evap for PCs to SULEV standard • $131 per vehicle for exhaust and $25 per vehicle for evap = 0.73 percent of vehicle cost ($21,440) • Aerosol Coatings, Antiperspirants and Deodorants, and Consumer Products • 10 cents per bottle = 3.3 percent of average can ($3 can) • Reformulated Gasoline (RFG III) • 5.5 cents mid-point estimate per gallon first year, lower costs afterwards = 3.7 percent of $1.50 gallon of gasoline • Hairspray Rule Amendments (55 % VOC limit) • 12.5 cents per bottle (mid-point estimate) = 12.5 percent of low cost product ($1 bottle) • Small off-road engine rule • $79 per WBM = 33.6 percent of median WBM price of $235.