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State Magazine Survey

State Magazine Survey. ACI 2008 Nashville, TN. Respondents to Survey. 38 Respondents 37 States Represented West Virginia - 2 magazines 33 Magazines mailed to a subscriber list. Mailing List Database & Billing. 33 Publications 16 Handle In House 17 Contract Services Out.

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State Magazine Survey

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  1. State Magazine Survey ACI 2008 Nashville, TN

  2. Respondents to Survey • 38 Respondents • 37 States Represented • West Virginia - 2 magazines • 33 Magazines mailed to a subscriber list

  3. Mailing List Database & Billing • 33 Publications • 16 Handle In House • 17 Contract Services Out

  4. Free or Paid? • 23Paid Subscribers • 3 Distributed Free • 7 Split Between Paid and Free

  5. Number of Subscribers • 3 Less than 5,000 • 1 5,000 to Less than 10,000 • 3 10,000 to Less than 20,000 • 7 20,000 to Less than 30,000 • 10 30,000 to Less than 50,000 • 2 50,000 to Less than 75,000 • 4 75,000 to Less than 100,000 • 3 More than 100,000

  6. Publication Schedule • 5 Quarterly • 2 Five Times a Year • 17 Six Times a Year • 9 Twelve Times a Year

  7. Multi Year Option? • 30 Yes • 3 No

  8. Price for 1 year • 3 Not Applicable/Free • 1 $5 or Less • 3 $6 to $7.99 • 8 $8 to $9.99 • 8 $10 to $11.99 • 8 $12 to $15 • 2 More than $15

  9. Contain Advertising? • 9 Yes • 24 No

  10. Advertising • Of the 9 publications that have ads • 5 Sell in house • 4 Contract with outside company to sell

  11. ABC Audited? • 2 Yes • 7 No • Audit Bureau of Circulations verifies and reports circulation data for print media • Sometimes required by advertisers

  12. Does Advertising Help? • 6 Keeps down production costs • 4 Keeps down cost to subscriber • 3 Does not help much to offset costs

  13. In-House Vs. Freelance • 17 Most articles/photos produced in-house with some paid freelance • 7 50-50 ratio • 4 Almost all articles/photos freelance • 2 All articles/photos in-house • 3 Freelance work used, but not paid

  14. Articles Readers Enjoy Most • 51% Freshwater Fishing • 49% Big Game Hunting • 37% Conservation Issues • 31% Photo Essays • 29% Nongame Wildlife • 26% Parks/Recreation Areas • 17% Small Game Hunting • 11% Birding

  15. Who Do We Considerto Be Our Audience? • 25 People who enjoy the outdoors • 5 Primarily hunters & anglers • 3 General Public

  16. Magazine Staffing • 19 Staff have other responsibilities • 10 Some staff full-time, some part-time • 4 All staff devoted full-time to magazine

  17. Magazine BudgetIncludes Printing, Mailing, Marketing and Fulfillment • 1 $50,000 or Less • 7 $51,000 -100,000 • 11 $100,000 – 299,000 • 7 $300,000 - $499,000 • 4 $500,000 - $750,000 • 1 $800,000 • 2 $2 Million

  18. Calendar • 12 Produced and distributed as part of subscription • 9 Produced and sold separately • 17 Do not produce calendar

  19. Comments • Iowa • Used focus groups to survey potential readers • Revamped accordingly • Changed name to Iowa Outdoors • Subscription numbers are increasing with very positive feedback

  20. Comments • Online Magazines • Alaska • Utah • Newspaper Insert • New Mexico

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