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Comparative analysis of dental organizations’ WEBSITES

Comparative analysis of dental organizations’ WEBSITES. Digital Strategies for Health Communication (HCOM512) Hubert Park 7/14/12. Organizations.

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Comparative analysis of dental organizations’ WEBSITES

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  1. Comparative analysis of dental organizations’ WEBSITES Digital Strategies for Health Communication (HCOM512)Hubert Park7/14/12

  2. Organizations • Organizations that aim to improve oral health in the U.S.:- American Dental Association- American Academy of Pediatric Dentistry- American Dental Education Association • Why I chose them:- I am in pediatric dentistry- I surf on all three websites frequently, though much more so on AAPD

  3. American Academy of Pediatric Dentistry (AAPD) • The membership organization representing the specialty of pediatric dentistry • Mission: “To advocate policies, guidelines and programs that promote optimal oral health and oral health care for children. The AAPD serves and represents its membership in the areas of professional development and governmental and legislative activities. It is a liaison to other health care groups and the public.”

  4. 5,641 Likes • 14 mutual friends that also like the FB page • Posts include: members featured in the news, CE courses, and pearls of wisdom • Geared towards AAPD members

  5. 203 tweets, 467 following, and 3004 followers • Posts include: Same exacts posts found on Facebook • Geared towards AAPD members

  6. AAPD Strategy • Simple, easy-to-follow layout • Drop down menu with clearly labeled topics • Apps designed for conferences • A large section where local pediatric dentists can be located based on zip code and miles. • Members-only content (e.g. publications)

  7. AAPD SWOT

  8. Recommendations • Increase parent-friendly content • Increase visibility of the parent-friendly content • Increase user-based activity on Facebook and Twitter (perhaps increase membership of parents)

  9. American Dental Association (ADA)) • Vision: to be the recognized leader in oral health • Mission: “The ADA is the professional association of dentists that fosters the success of a diverse membership and advances the oral health of the public.”

  10. 31,456 Likes • 22 mutual friends that also like the FB page • Posts include: More lay user-friendly content (e.g. myth busters), photos from meetings, etc • Geared towards everyone interested in dentistry

  11. 938 tweets, 1065 following, and 12162 followers • Posts include: More members-oriented content, less fun trivia • Geared towards ADA memberes

  12. ADA Strategy • Simple, easy-to-follow layout • Drop down menu with clearly labeled topics • Apps designed for conferences • More public-friendly content

  13. ADA SWOT

  14. Recommendations • Continue with the public-friendly content on Facebook and the website • Do utilize Twitter site to reach out to the general public • Create a dentist locator function on the front page

  15. American Dental Education Association (ADEA)) • Is the voice of dental education. Its members include all U.S. and Canadian dental schools and many allied and advanced dental education programs, corporations, faculty, and students • Mission: “To lead individuals and institutions of the dental education community to address contemporary issues influencing education, research, and the delivery of oral health care for the health of the public.ADEA's activities encompass a wide range of research, advocacy, faculty development, meetings, and communications like the esteemed Journal of Dental Education, as well as the dental school admissions services AADSAS, PASS, DHCAS, and CAAPID.”

  16. 5,773 Likes • 5 mutual friends that also like the FB page • Posts include: Conference- and school-related content • Geared towards those in dental education system

  17. 1,040 tweets, 145 following, and 2,624 followers • Posts include: Similar to Facebook • Geared towards ADEA memberes

  18. ADEA Strategy • Heavy on dental education content • Drop down menu with clearly labeled topics • Promoting conferences for dentists and dental students

  19. ADEA SWOT

  20. Recommendations • Improve the layout of the front page of the website to facilitate easier navigation – the current design is too vertically oriented and requires scrolling down nearly 3 pages.

  21. Thank you! Questions?

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