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Marketing

Marketing. Mr. John Rouda DIFD 321 Winthrop University. What is a Brand?. The ultimate expression of everything your organization is and does. Branding, where did it come from?.

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Marketing

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  1. Marketing Mr. John RoudaDIFD 321Winthrop University

  2. Whatis a Brand? • The ultimate expression of everything your organization is and does.

  3. Branding, where did it come from? • Cattle farmers used to brand cattle to distinguish their cattle from the other cattle. Don’t we try to do the same thing?

  4. Successful branding • Successful branding is the art of managing the image you want your target audiences to have of you.

  5. Winthrop’s brand: • http://www.winthrop.edu/uploadedFiles/relations/GrphcsStndrdsMnl.pdf

  6. Examples of good brands.

  7. A Good brand will answer the following questions: • Who are We? • What do we do? • How do we do it? • And why should anyone care?

  8. Seth Godin: Spreading ideas • http://www.youtube.com/watch?v=xBIVlM435Zg

  9. Seth Godin “The Tribes we Lead" • http://www.youtube.com/watch?v=uQGYr9bnktw&feature=channel

  10. What’s the point with Branding and Marketing? • Who spreads an idea the best…Wins

  11. Homework • Watch this video and write a short response to it (1-3 paragraphs) and email them to me at roudaj@winthrop.edu • http://www.youtube.com/watch?v=AZnYRaQfjK4

  12. Next Time • More Marketing stuff.

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