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Philanthropy and the Physician Presented by: Dr. Nick Voudouris Chair, York Central Hospital Foundation September 2009. Mission is to raise funds for hospital capital and equipment. Raised $5.3 million in 2008-2009. Just finished a $35 million Capital Campaign. Lean staff.
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Philanthropy and the PhysicianPresented by: Dr. Nick VoudourisChair, York Central Hospital FoundationSeptember 2009
Mission is to raise funds for hospital capital and equipment. • Raised $5.3 million in 2008-2009. • Just finished a $35 million Capital Campaign. • Lean staff. • Financially efficient.
The Donor • Who should we concentrate our fundraising efforts on? 3
The Little Old Lady • Hospital volunteer, long-standing community member The Public Corporation Offices and business in the community
Municipal Government Hospital is Provincial government’s responsibility • Private Corporation • Offices and business in the community
The Physician Works in the hospital or is affiliated with the hospital. You and me!
The Little Old Lady • She is often wealthy. • Family is taken care of • Average donation in last five years: $118,000
The Public Corporation • Follows company policy. • Lots of strings attached. • Donations disappear in economic downturns. • RBC Donated $250,000 for our capital campaign.
Municipal Government • Hospital often is the largest employer in the community. • Great hospitals needed to attract businesses to community. • Increased funding for hospitals. • Donated $10 million to the hospital ‘s Capital Campaign.
Private Corporations • The “Big Game” of hospital fundraising. • 90% of all donations made by this 10% of the population. • Donations are simple. • Usually biggest donations to hospital.
The Physician • Poor source of donations. • Entitlement beliefs. • Poor Investors. • Need to use physicians in different ways to raise money.
How Physicians Can Help • Financial Support. • Realize that you are the “Fiber of Connectivity.” • Physicians often just have to do their job well for donations to be made. • Physicians never have to solicit donations. Identification of donors is all that is required.
Motivations for Giving Feel compassion towards people in need To help a cause in which personally believes To make a contribution to the community Personally affected by the cause To fulfill religious obligations or beliefs Income tax credit 0 25 50 75 100 (percentage) 2004 2007 Source: Statistics Canada
How Physicians Can Help • Participate in “Gift Calls” when appropriate. • Individual donors. • Business groups, Politicians and Volunteers. • Success often involves matching the right physician with the right donor.
How Physicians Can Help • Attend Fundraising and Recognition Events. • Celebrate new units and new equipment. • Go to galas. They are fun! • Participate in events such as “Mock Surgeries.”
How Physicians Can Help • Be Ambassadors for the Hospital. • Support initiatives such as the Grateful Patient Program and Meet the Physicians Night.
Grateful Patient Program • Posters in all waiting areas of the hospital. • Has raised over $130,000. • May spur even bigger gifts not captured in the brochures.
Philanthropy and Physicians • Health care is all about patient care. • We physicians can contribute much more to health care in the community beyond taking care of patients in our practices. • Philanthropy is the key to providing physicians with leading edge technology and state of the art hospital physical plant. • Please get involved to help your patients, your community and your self.