EarthLink Secure WiFi™

1. EarthLink Secure WiFi™ Connect with Consumers and Empower Employees

2. WiFi and Mobile Are Driving Engagement say the availability of Wi-Fi influences where they shop1 79% 84% of smartphone shoppers use their devices to help shop while in a store2 This applies across retail categories: 80%+ Use while shopping for appliances, grocery, electronics, household, health and beauty, apparel2 Sources: 1. JiWire Q2 2013 2. Google Shopper Marketing Council April 2013.

3. The Good News: Smartphone Consumers Want to Connect with Your Brand They prefer the retailer’s own website or app for research They prefer to research on phones, then buy in-store They’ll share personal information for targeted offers They feel store associates can provide a better experience with mobile technologies

4. WiFi Empowers Customers and Employees Customer Service Customer Loyalty Rewards Guest WiFi Employee Training Mobile Point of Sale Customer Analytics

5. But There Are Non-Trivial Challenges to Address Limited visibility into customer behavior Minimal or No On-Site IT Expertise Geographically Distributed Locations Tight Budgets Thin Margins Security and Compliance Requirements

6. EarthLink Secure WiFi™ • Support both corporate and consumer applications • Gather presence and usage data for business intelligence • Support security and compliance requirements with built-in wireless intrusion prevention • Leverage cloud-based management and plug-and play access points for easy install and maintenance Easily deploy and manage highly secure private and public wireless networks at all locations.

7. Secure, Easy to Use, and Easy to Manage Top-Rated Wireless Intrusion Prevention (WIPS) SSAE-16 Certified Data Centers Drop-Ship, Plug-n-Play Deployment Automated Compliance Reporting Built-in High Availability & Fault-Tolerance Single Console Centralized Management

8. Social Media Integration:Turn Customers Into Loyal Promoters 3. Engage your customers 2. Customers “Like” on social media 1. Present custom branded portal

9. Customize the Guest Experience

10. Gather WiFi Data for Business Analytics Get closer to your customers! • Presence Analytics • Foot traffic, dwell time • Loyalty Analytics • Repeat visitors, frequency • Social Media • Conversion, demographics • WiFi Usage Analytics • Device types, duration

11. Comprehensive Threat Coverage: Integrated Wireless Intrusion Prevention (WIPS) • Automatically classifies devices and applies security policies: • Authorized: access to corporate applications • External: access within walled garden • Rogue: access denied • Automatically detects and blocks attacks

12. Why EarthLink Secure WiFi™? Improve Employee Productivity Provide fast, anywhere access to business applications information to better support customers Engage Customers Connect customers to loyalty and reward programs and your social media presence Deepen Customer Insights Gather data to make better business decisions Support Security & Compliance Deploy and manage a single solution for both private and public WiFi while supporting security and compliance requirements for PCI, HIPAA, GLBA and SOX Easily Deploy and Manage Plug-and-play, zero-touch installation and cloud-based centralized management

13. Secure WiFi™ Appendix A Sample Analytic Reports Available

14. Social Media Integration and Business Intelligence

15. Social Analytics for Opt-in Customers

16. Identity Analytics for Opt-in Customers

17. Sample Presence Analytics Dwell Time No. of visitors Total Foot Traffic No. of visitors

18. Sample Presence Analytics Distribution of No. of Visits Unique Visitors by Location Store 1 Store 2 Store 3 Store 4 Store 5 Store 6 Store 7 Store 8 Store 9 Store 10 Store 11