How Social Media Marketing Can Help Your Organization Thrive

1. How Social Media Marketing Can Help Your Organization Thrive The traditional marketing model was to get as many eyeballs on your product or service's message as possible and hope that a portion of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc. are examples of these traditional advertising procedures. All these conventional types of marketing are no more efficient as many customers have become blind towards the 'one way' messaging. The message has been overdone and people no more believe in promoters. A recent research found that only 14% of individuals believe in ads while 76% of people trust consumer recommendations. Accordingly, more marketers started looking for other methods to connect with potential consumers. Digital Marketing Kent can cover a lot of different digital marketing techniques. These could include search engine optimisation, paid advertising, social media, email campaigns, website development and more. Different companies tend to have different specialities. Therefore, it is important that you find one that has the required experience for you. Digital marketing kent trends are constantly changing so you must ensure your strategy is in line with the latest trends and research. Marketing on the Internet was originally made popular by making use of Websites and optimizing those sites through Search Engine Optimization (SEO) techniques. While still a rewarding strategy, SEO has been updated by Web 2.0 strategies, such as social media marketing. Social media marketing is when businesses make use of Web 2.0 platforms, such as blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) and other growing internet marketing tools. The benefit of web 2.0 platforms versus traditional methods of advertising, and even traditional website marketing, is that it involves 'two-way communication', exactly where users are empowered to generate content and businesses are incentivized to communicate with their customers. The days of broadcasting your product or services message out to the masses and longing for a response are gone. People don't want to purchase from nameless, faceless companies. Not only are consumers paying attention to the 'man behind the curtain', in addition they wish to know what others are stating about your product or service. A recent study concluded that 80% of US Internet using moms were influenced by word-of-mouth from friends and family when making a purchase decision. Hardly any other media platform allows for small businesses to profit from consumer word of mouth advertising like social media marketing.

2. Benefits of Social Media Marketing Increased New Customer Acquisitions - The main advantage of social media marketing is you will probably have the opportunity to interact with networks of potential buyers that you would otherwise struggle to come across utilizing other traditional marketing techniques and even SEO. Word of Mouth Marketing- Word of mouth marketing always has been the most significant way to generate sales. With social media marketing, you can actually generate raving fans who will voluntarily promote your product and services to their networks of close friends. Of course, if your product or service is poor, you may experience the reverse benefits of this. Brand Awareness - Branding your business using social media marketing is much simpler, quicker, and less expensive to achieve than the traditional advertising method or even website marketing.

3. Customer Retention - Web 2.0 platforms are the ideal places to communicate with your customers about new products, special promotions, or merely to educate them on your business. By means of consistent, FREE communication, you can keep your business in front of your customer's eyeballs which will in turn result in repeat business and referrals. Keep in mind, the key to this type of communication is to be content rich; don't use these avenues to pitch your product or service. Are you looking for help with your Social Media Kent? There are lots of different agencies that provide social media help. Some agencies offer social media management as their primary offering. Whereas others offer it alongside a number of other services. Make sure you look at their case studies and examples to choose a social media kent company that has plenty of experience. Rapid Results - The effective and successful implementation of a social media marketing plan can create almost quick results for your business. This increase can be quantified through increased site traffic, increased lead acquisition, and ultimately increased sales. Unlike radio or TV ads, where your customers disappear when the ads go off air, these web 2.0 platform benefits will continue long-term as long as the communication and upgrading of your social media presence is maintained.