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OBJECTIVE: To sell more washing powder

1. Selling Washing Powder?. Case. OBJECTIVE: To sell more washing powder. OBJECTIVE: To sell more ‘cleaned clothes’. 2. Classification of knowledge by Function. Case. Desorption Acoustic cavitation Acoustic vibration Cavitation Jet erosion Electro-erosion

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OBJECTIVE: To sell more washing powder

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  1. 1 Selling Washing Powder? Case OBJECTIVE: To sell more washing powder OBJECTIVE: To sell more ‘cleaned clothes’

  2. 2 Classification of knowledge by Function Case Desorption Acoustic cavitation Acoustic vibration Cavitation Jet erosion Electro-erosion Electron impact desorption Laser evaporation Ion beam Redox reactions Hydrodynamic cavitation Laser gettering Longitudinal ultrasonic oscillation Ultrasonic Friction Cryolysis Photo-oxidation Optohydraulic effect Electrical explosion Thermo-destruction Dissolution Electro-rheological effect Brushes Electrolysis CLEAN Disruption?

  3. 3 Classification of knowledge by Function example Case SANYO Introduces the Worlds First Zero-Detergent Electrolyzed Water Cleaning Powered Washing MachineAllows the option of "Detergent Course" or "Non-Detergent Course" according to the extent and type of dirt SANYO has now succeeded in implementing its Electrolyzed Water technology cultivated in SANYO's Water purifying bacteria-removing device into the Fully-Automatic "Wash with Ultrasonic Waves and Electrolysis" washing machine. By combining Electrolyzed Water's dirt dissolving and bacteria-removing properties with the cleansing power of Ultrasonic Wave technology SANYO has brought to realization the World's first "Zero-Detergent course" washing machine.

  4. 4 The ideal … is no… Examples Ideal opener? Ideal key? Ideal cap? Ideal money? Ideal archive? Ideal wire?

  5. 5 Self-balancing Examples Self-balancing beads * First patent - 1973 * Little attention given until early 1990s * First commercial application likely to be domestic washing-machines * Also… ask a truck driver!

  6. 6 Self-seeking Examples Self-seeking insect spray

  7. 7 Self-tuning Examples Self-tuning guitar http://www.gibson.com/robotguitar/RobotGuitarVideoVoting.aspx

  8. 8 Examples Plastic that heals itself Self waxing skis Provide a faster ride Self check outs In supermarkets Robotic snow removal Self boiling rice

  9. 9 Examples Self sealing tyres Selfcleaning sportwear Self erasing paper Self inflating key chain Self destructing MRAM Self stirring mug

  10. 10 What FUNCTIONS apply to your process or product? exercise Absorb/ Accumulate Bends Breaks Down/ Cleans/ Corrodes/ Decomposes Changes Phase of/ Melts/ Freezes/Boils/ Evaporates/ Condenses Cools Deposits Destroys/ Erodes/ Corrodes Detects Dries Embeds Extracts Heats Holds/Joins/ Assembles Locates Mixes Moves/ Vibrates SELF- ? Orients Preserves/ Protects Prevents Produces Rotates Separates/ Removes/ Polishes Stabilizes

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