1 / 10

Create Your Own Candy Bar Contest

Create Your Own Candy Bar Contest. K.P.K Chocolate Bar. Create Your Own Candy Bar Contest. Category: Milk Chocolate with waffle crisps Group Members’ Names: Paris Brown, Kennedi Huff, Kortne Releford North Atlanta High School Instructor: Ms. Thompson. Create Your Own Candy Bar Contest.

brilliant
Download Presentation

Create Your Own Candy Bar Contest

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Create Your Own Candy Bar Contest K.P.K Chocolate Bar

  2. Create Your Own Candy Bar Contest Category: Milk Chocolate with waffle crisps Group Members’ Names: Paris Brown, Kennedi Huff, Kortne Releford North Atlanta High School Instructor: Ms. Thompson

  3. Create Your Own Candy Bar Contest MARKET RESEARCH METHODOLOGY Milk chocolate, the sweeter counterpart to dark and the basis of many popular candy bars and sweet treats, has less of the original cocoa bean than dark chocolate. Milk chocolate contains cocoa solids but is also diluted with milk solids, sugar and cream, giving it a smoother, creamier taste with less bite. The name is fitting -- milk chocolate has a milkier taste than dark. In addition to taste, milk chocolate often has a creamier texture than dark. http://healthyeating.sfgate.com/dark-chocolate-vs-milk-chocolate-taste-5051.html

  4. Create Your Own Candy Bar Contest Market Research Findings

  5. Product Description Milk Chocolate. Waffle Crisp Thin, Waffle Crisp Brown Size Color Texture Flavor Ingredients Parallelogram Milk Chocolate

  6. Create Your Own Candy Bar Contest Competitive Advantage Our Product: KPK Chocolate Bar Competitor:Hershey’s Price: $1.67 Location: Any local drug stores, Supermarket, Grocery Stores Competitor: Snicker’s Price: $1.07 Location: Any local drug stores, Supermarket, Grocery Stores

  7. Create Your Own Candy Bar Contest Product Branding & Design

  8. Marketing Mix All gas stations, convenience stores and grocery stores Radio Ads, T.V Ads, Billboard, All ages Product People Place Price Promotion ChocolateBar Cheap, $1.00 a bar

  9. Promotional Mix Promotional Expense Monthly Amount Advertising T.V Ads, Radio Ads, Billboards, Posters on local stores, Keychains $25,000 Having celebrities such as Bruno Mars and Miley Cyrus advertise for us. Have a block party for exposure Publicity $80,000 Personal Selling Selling to the student body of the school $0 Sales Promotion Promoting different sales through local stores and postcards. $500 Word of mouth, Instagram Promotional Pages, Facebook Promotional Page, and Twitter Promotional Page Other FREE

  10. Slogan

More Related