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Hype Replenish Your Energy.

Hype Replenish Your Energy. . By Cleo Papadopoulos & Lauren McIntire. Top 3 Sports Drinks. Gatorade PowerAde Vitamin Water. Market Share of Sports Drinks. http://www.youtube.com/watch?v=DwhTYFwfACA Available in more than 80 countries About 30 flavors

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Hype Replenish Your Energy.

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  1. HypeReplenish Your Energy. By Cleo Papadopoulos & Lauren McIntire

  2. Top 3 Sports Drinks • Gatorade • PowerAde • Vitamin Water

  3. Market Share of Sports Drinks

  4. http://www.youtube.com/watch?v=DwhTYFwfACA • Available in more than 80 countries • About 30 flavors • The average price is $2.00 per bottle.

  5. Advertising: Commercials, website, print, samples,, sports events. • Appeal: quenches thirst, prevents dehydration, and makes you feel more active and energized. • Place: Sold in supermarkets, gas stations, vending machines, drug stores, etc. • Main Target: High School athletes.

  6. http://www.youtube.com/watch?v=9byyGbPCRas • Available in more than 45 countries. • Has 14 flavors in the US. • Average price is $2.22 per bottle.

  7. Advertising: Year round billboards in urban areas & ads in sport magazines. • Appeal: Promises hydration and energy. Bottle design is easy to grip, open, and bring on the go. • Place: Supermarkets, online, vending machines, etc. • Main Target: Teens who are or want to be fit, healthy, and athletic.

  8. http://www.youtube.com/watchv=2Cj3aBjCJyM • Available in about 30 countries. • 16 flavors that target a wide array of people’s needs. • Average price is $2.00 per bottle.

  9. Advertising: Billboards, commercials, internet, facebook. • Appeal: Each flavor applies to an array of different needs the consumer may have. • Targets consumers who are ready to pay a slightly higher price for a healthy alternative to soft drinks. • Place: Gas stations, supermarkets, online, and almost any store that sells beverages. • Main Target: People involved in sports and dieting.

  10. Why Hype is Better. • Too much sugar which dehydrates the body and slows down it’s performance. Hype does the exact opposite…. • Hype contains just the right amount of sugar to provide energy and taste, but to prevent your body from slowing down. • Hype also contains electrolytes.

  11. Hype is an isotonic drink. • This means Hype has a mineral-salt concentration the same as an athletes normal body fluids. • This concentration allows the body to properly dehydrate and deliver energy to the muscles. • This is important, because when working hard, the body will be able to constantly refresh itself.

  12. Marketing Mix • Product: Hype sports drink (Flavors: Fruit punch, Lemon, Grape, Orange). • Place: Hype will be sold in supermarkets, drugstores, online stores, and vending machines. • Price: $2.00 per bottle • Promotion: Image of a sleek and good quality drink. Target athletic teens who do or want to live a healthy lifestyle.

  13. Replenish your energy.

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