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Media Literacy: Understanding Bias and the Ownership of Media

Media Literacy: Understanding Bias and the Ownership of Media. Social Studies 11 Mr. Nann.

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Media Literacy: Understanding Bias and the Ownership of Media

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  1. Media Literacy: Understanding Bias and the Ownership of Media Social Studies 11 Mr. Nann

  2. "We demand zero tolerance of violence against journalists and press freedom. But today more subtle threats to freedom of expression come from within media as a result of media concentration, globalization and a culture of greed within the industry."    —International Federation of Journalists, May 2001

  3. Mother Jones magazine reports that by the end of 2006, there are only 8 giant media companies dominating the US media, from which most people get their new and information: • Disney(market value: $72.8 billion) • AOL-Time Warner (market value: $90.7 billion) • Viacom(market value: $53.9 billion) • General Electric (owner of NBC, market value: $390.6 billion) • News Corporation (market value: $56.7 billion) • Yahoo! (market value: $40.1 billion) • Microsoft (market value: $306.8 billion) • Google (market value: $154.6 billion)

  4. Radio and television ownership in Canada is governed by the Canadian Radio-television and Telecommunications Commission. • The CRTC does not regulate ownership of newspapers or Internet media.

  5. Apart from the public Canadian Broadcasting Corporation and community broadcasters, media in Canada are primarily owned by a small number of companies, including CTVglobemedia, Canwest Global, Rogers, Shaw, Astral, Newcap and Quebecor. • Each of these companies holds a diverse mix of television, cable television, radio, newspaper, magazine and/or internet operations. • Between 1990 and 2005 there were a number of media corporate mergers and takeovers in Canada. For example, in 1990, 17.3% of daily newspapers were independently owned; whereas in 2005, 1% were.

  6. “It is useful to remind ourselves that free expression is threatened not just blatantly by authoritarian governments and all those in the private sector who fear public exposure, but also more subtly by the handful of global media conglomerates that have reduced meaningful diversity of expression in much of the globe.” • — Gerald Caplan, Advancing Free Media, Open Markets, Open Media forum, November 1997

  7. "You can fit everyone who controls significant Canadian media in my office," Vince Carlin, chair of the School of Journalism at Ryerson University in Toronto, told the Washington Post (1/27/02). "This is not a healthy situation."

  8. Bias’s in the media occur because political parties and corporations have an interest in what the public sees, hears and reads. • The public is bombarded with commercials, newspaper articles, internet websites, t.v. shows, magazines, etc., which promote the agenda of major media conglomerates and/or political parties. • Makes us ask, are we thinking for ourselves?

  9. VS Climate Change: -Environmental Agenices -Alternative Energy Promoters Can we see the bias? Global Warming: -Oil Companies -Big Business -Climate Change Skeptics

  10. Could this be a Canadian bias?Or Is it accurate?

  11. Bias in the media is much easier to recognize in American media. • Ex. The Tea Party movement • The Republican Party • Bill O’Reilly, Glen Beck, Anne Coulter. • We can also see the bias towards the Tea Party. • Ex. NBC and Comedy Central • The John Stewart Show and Stephen Colbert Show • The Democratic Party

  12. We must recognize bias in the media so that we can have informed opinions about matters of social and political importance. • If we don’t, we are abandoning our duty to society. Every vote counts, therefore we should vote based on informed decisions.

  13. Always be aware of Political bias and corporate bias. • Understand how media can influence you and your thoughts. • Do not let your freedoms fall to manipulation.

  14. How can we be media literate? • “Media education isn't about having the right answers—it's about asking the right questions. • The result is lifelong empowerment of the learner and citizen. • “Making choices and reducing the time spent with television, videos, electronic games, films and various print media forms.”

  15. Learning to analyze and question what we are seeing, reading, watching, hearing and consuming. • Skills of critical viewing are best learned by asking questions and group activities. • We need to produce our own media which answers the questions of our peers and ourselves.

  16. We have to explore deeper issues. Who produces the media we experience—and for what purpose? • Who profits? • Who loses? • Who decides? • This stage of social, political and economic analysis looks at how everyone in society makes meaning from our media experiences, and how the mass media drive our global consumer economy.

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