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Innovation Project Presentation Bangkok. Kapil A. Bendre Agribusiness Expert Programme Management Unit, CAIM kapilbendre@gmail.com. Title. Diversification of Farming and Marketing Activities for Small and Marginal Farmers. Kapil A. Bendre kapilbendre@gmail.com.
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Innovation Project PresentationBangkok Kapil A. Bendre Agribusiness Expert Programme Management Unit, CAIM kapilbendre@gmail.com
Title Diversification of Farming and Marketing Activities for Small and Marginal Farmers Kapil A. Bendre kapilbendre@gmail.com.
Priority Areas • Cotton & Soybean to Vegetable & Dairy. • Selling at Village to Selling to Consumers/Institutional Buyers. • Reducing actors between Supply/Value Chain. Kapil A. Bendre kapilbendre@gmail.com.
Implementation Team • 26 Committed Manpower – 20 Villages • 1 Committed Employee at Village. • Technical Staff on Community Mobilization, Soil & Water Conservation, Agriculture Marketing, Programme Coordinator. • Supported by District Programme Management Teams. (DPMTs) Kapil A. Bendre kapilbendre@gmail.com.
Why….the Project • Mostly Mono-cropping • Price realization (1-2 times in a year) • Distress Sale for immediate credit needs. • 20%-30% of Consumer Price realization by the Farmer. • Region importing Vegetable & Milk from different part of State which is under severe drought this year. • Low self esteem of the farmer. Kapil A. Bendre kapilbendre@gmail.com.
Specific Objectives To Generate livelihood opportunities. To Create Market space for the farmers and improve their dignity. To increase the income of the farmers. To connect farmers to the mainstream market operations for its sustainability. Kapil A. Bendre kapilbendre@gmail.com.
Immediate Achievements • Increase in frequency of realization of Price over the year for the Farmers. • Reduction in Lag time between Sale of Produce & Price Realization. • Infusion of the Confidence among the Farmers. Kapil A. Bendre kapilbendre@gmail.com.
Stakeholders Analysis Farmers Organized in CC & CRDC, Adopt market oriented farming, Involve in mainstream market operations. Government Convergence, Facilitation and Advocacy. Agri Universities Transfer of knowledge, Capacity Building. Financial Institution Credit Requirements Kapil A. Bendre kapilbendre@gmail.com
PEST Kapil A. Bendre kapilbendre@gmail.com
Current System Innovative System Producer Price : Rs. 2.00 Wastage : 20% Processor Win - Win Situation for Farmer and End Consumers. 50% increase in Farmer Price & 20% reduction for Consumer Producer Price : Rs. 3.00 Wastage : 10% Agriculture Market Yard {Traders / Commission Agent 1 ~ 2 % Commission} Consolidator Commission : 10% Wastage : 8% Village Collection Centers Commission : 20% Wastage : 2 % Consolidation & Redistribution Centers Commission : 10% Price : Rs. 5.00 Wastage : 5 % Market Wholesaler Price : Rs. 2.50 Wastage : 5% Overall `Price mark-up 310% Price mark up 100% Semi–Wholesaler Price : Rs. 3.33 Wastage : 5% Institutional Buyers Price : Rs. 6.50 Wastage : 10% Retailers Price : Rs. 8.20 Wastage : 10% Ultimate Consumers Price : Rs. 8.20 Ultimate Consumers Price : Rs. 6.00 Innovative Action Kapil A. Bendre kapilbendre@gmail.com
Phase I Phase II Consumers & Institutional Buyers Activity Implementation Plan Packaged Vegetables & Milk CRDC and Refrigerated Carts Village Collection Centers Mobilize and Organize Time Kapil A. Bendre kapilbendre@gmail.com