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What you should know…ROI

Social Media-Tools for the Real Estate Broker. What you should know…ROI. Michael Houge, CCIM, SIOR. Social Media Revolution. Social Media Revolution 2 Video. Information overload “chews” Time. The BIG Three. Commercial Real Estate Brokerage Tools. facebook-What to Know.

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What you should know…ROI

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  1. Social Media-Tools for the Real Estate Broker What you should know…ROI Michael Houge, CCIM, SIOR

  2. Social Media Revolution Social Media Revolution 2 Video

  3. Information overload “chews” Time

  4. TheBIGThree Commercial Real Estate Brokerage Tools

  5. facebook-What to Know • facebook Facts and Figures • The Home Page • Your facebook Account- PERSONAL • A facebook (Fan) Page - BUSINESS • Sizzle

  6. facebook is HUGE • More than 400 million active users • More than 200 million users log on to facebook at least once each day • The fastest growing demographic is those 35 years old and older • More than 5 billion minutes are spent on facebook each day (worldwide) • Facebook now exceeds Google as the most visited site • About 70% of all users are OUTSIDE the US

  7. Home Page FB MKH Where you spend most of your time….The basics.

  8. Profile FB-MKH In depth information about you…What you share.

  9. A facebook PageFB Chief This is NOT your Home Page……

  10. facebook Rocks • Unbelievable growth ($25B market share) • A great place to stay in touch…constant flow of data • Searchable database, advertising, Google optimization • Friends are your network

  11. facebook Ideas-ROI • Announce new assignments • Post economic data • Track your clients • Upload market information • Publicize your achievements • Submit industry related articles etc. • Share recent legal rulings • Herald community involvement • Re-publish articles you have authored • facebook Pages are an anything you want them to be…. • Constant evolvements and improvement…expect even more sizzle

  12. You will…

  13. Twitter-What I’ll Cover • What the Heck is Twitter? • Twitter Facts and Figures • Your Account-Getting Started • Followers and Following • Tweeting-Real Time • Sizzle for CRE

  14. What is Twitter? • Mini-Blog (140 Characters) • Impersonal Media “Launch Pad” • Six Degrees of Separation • Hippest, noisiest most talked about digital media • Relevant to the next generation

  15. Twitter is the Bomb • Estimated More than 100 Million Twitter Accounts • Twitter Grew by 1,382% in One Year • Twitter’s Market Capitalization is Over $1 Billion • Bing and Google index Twitter • “Digital Footprint”

  16. Twitter-Your Account • Sign Up-It’s Easy Sign Up • Your Twitter Profile Twitter • Profile Do and Don’t

  17. “Following” • Followers Are Not “Friends” or “Contacts” • Following • Followers • How to Get Them and Why

  18. Tweets, Tweeting, Twittering The question is: “What's Happening?” It should be: “What interests you…right now?” My rule: If you Tweet, it ought to be something that people will care about.

  19. Twitter Rocks! • Unbelievable growth and innumerable apps • A great place to stay in touch…constant flow of data • Searchable database, advertising, Google optimization • Followers are from another network • Twitter is anything you want it to be…. • Constant evolvements and improvement…expect even more sizzle

  20. Twitter for CRE-ROI • Post a New Assignment • Ask for Advice • Set up a Client “Sounding Board” • Add an Inter-Office Intranet via Twitter • Find a Job or an Employee • Link to Your Blog • Herald a Success • Provide a Link to an Article or Market Data • Announce a Closing • Link to an Interesting Web Site • Promote a New… • Praise a Client or Colleague • All for FREE!

  21. LinkedIn-What Works • LinkedIn Metrics • The Home Page • Your Profile • Employment Aspects • Networking • Researching Clients and Prospects • Sizzle

  22. “LinkedIn is the Office, Facebook is the backyard BBQ and MySpace is the bar.” Reid Hoffman, founder LinkedIn & PayPal

  23. LinkedIn Whoa! • Approximately 70 Million LinkedIn Users in 200 Countries • Every Second Someone Joins LinkedIn • The LinkedIn Market Cap. is Over $1.8 Billion • The Worlds Most Complete Resume’ • “Digital Network”

  24. Home Page LinkedIn Home MKH Info Central...

  25. Profile LinkedIn Profile-MKH YOUR Complete Story...

  26. Hiring…or Not • Average Age: 41 • Household Income: $109,703 • Male: 64% • Household Income $100k+ 53.5% • Own Smartphone/PDA: 34% • College Grad/Post Grad: 80.1% • Business Decision Maker: 49% • EVP/SVP/VP: 6.5% • 24% Have a Portfolio Value of $250k+ • Job Titles: • C-Level Executives 7.8% • EVP/SVP 6.5% • Senior Management 16% • Middle Management 18% • 50% Are Business Decision Makers in Their Companies

  27. The Networks • Connections MKH • Connections of Connections • My Network Statistics Stats • Jobs • Groups

  28. LinkedIn for Brokers • Find a Client • Ask an Expert • Find an Employee • Seek a New Job (Hahahaha!) • Track your Specialty (Groups) • Link to Your Blog • Herald a Successful Transaction • Upload a Link to an Article or Market Data • Research a Potential Client • Upload a Presentation (Share) • Get an Introduction to …? • “Old School” Cold-Calling

  29. Michael Houge, CCIM, SIOR michael@chiefcompanies.com Chief Real Estate Company, LLC 500 Jackson Street Saint Paul, Minnesota 55101-2320 877.842.1031 - Toll Free 651.288.0300 - Office 651.389.9336 – efax www.chiefrealestatecompany.com

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