Color Theory

1. Color Theory Using Color in Multimedia

2. Color Theory • Color theory encompasses a multitude of definitions, concepts and design applications. All the information would fill several encyclopedias. As an introduction, here are a few basic concepts.

3. The Color Wheel A color circle, based on red, yellow and blue, is traditional in the field of art. Sir Isaac Newton developed the first circular diagram of colors in 1666. Since then scientists and artists have studied and designed numerous variations of this concept. Differences of opinion about the validity of one format over another continue to provoke debate. In reality, any color circle or color wheel which presents a logically arranged sequence of pure hues has merit.

4. PRIMARY COLORS In traditional color theory, these are the 3 pigment colors that can not be mixed or formed by any combination of other colors. All other colors are derived from these 3 hues

5. SECONDARY COLORS • These are the colors formed by mixing the primary colors.

6. TERTIARY COLORS • Yellow-orange, red-orange, red-purple, blue-purple, blue-green and yellow-green.These are the colors formed by mixing the secondary colors.

7. Color Harmony Harmony can be defined as a pleasing arrangement of parts, whether it be music, poetry, color, or even an ice cream sundae.In visual experiences, harmony is something that is pleasing to the eye. It engages the viewer and it creates an inner sense of order, a balance in the visual experience. When something is not harmonious, it's either boring or chaotic. At one extreme is a visual experience that is so bland that the viewer is not engaged. The human brain will reject under-stimulating information. At the other extreme is a visual experience that is so overdone, so chaotic that the viewer can't stand to look at it. The human brain rejects what it can not organize, what it can not understand. The visual task requires that we present a logical structure. Harmony is a dynamic equilibrium.

8. Color Harmony A color scheme based on complementary colors A color scheme based on analogous colors Complementary colors are any two colors which are directly opposite each other, such as red and green and red-purple and yellow-green. In the illustration above, there are several variations of yellow-green in the leaves and several variations of red-purple in the orchid. These opposing colors create maximum contrast and maximum stability. Analogous colors are any three colors which are side by side on a 12 part color wheel, such as yellow-green, yellow, and yellow-orange. Usually one of the three colors predominates.

9. Color Context • In addition to basic definitions of color and color harmony, how color behaves in relation to other colors and shapes is a complex area of color theory.

10. Color Context • Compare the contrast effects of different color backgrounds for the same red square. • Red appears more brilliant against a black background and somewhat duller against the white background. In contrast with orange, the red appears lifeless; in contrast with blue-green, it exhibits brilliance. Notice that the red square appears larger on black than on other background colors.

11. Color Context • Different readings of the same color • If your computer has sufficient color stability and gamma correction you will see that the small purple rectangle on the left appears to have a red-purple tinge when compared to the small purple rectangle on the right. They are both the same color as seen in the illustration below. This demonstrates how three colors can be perceived as four colors.

12. Color Theory • At the present time, there are only 216 colors that are common to all Web Browsers. (Each browser sees 256 colors but only 216 of them are common to all Web browsers.) By contrast, the human eye can see 10,000,000 colors. The images you see on the Web are getting their colors from the browser software's brain. If the image contains colors that don't exist, the browser software tries to mix the color from the 256 colors it has available. Its brain tries to patch tiny dots of its colors together to make it look like the color it doesn't have in its vocabulary. This is called dithering. Web site designers should use caution when selecting background colors and text colors. Some computer systems may read these backgrounds as so speckled that text is unreadable. Also, anytime you want a solid fill color, select it from the browser palette

13. Color Theory • Here's an example:If you only had red, yellow, and blue paint and if you had to mix green, you would mix yellow and blue. Web browser software can't combine colors by mixing them in a water solution. The brain is digital. It is computing numbers. Therefore, the software has to make a lot of little dots to create a color that exists outside of the 256 color range. As a result, you will see speckles of a color instead of a solid color. • Also, the images you see on the Web are either GIF or JPEG images. These GIF or a JPEG images can be viewed by all "brands" of computers, PC's, Macintosh, and Unix. They also contains color information and this information is based on RGB, on how much (R) red (G) green and (B) blue is in the image.

14. RGB Theory • Computers create colors based on a special set of 3 primary colors: red, green, and blue. So does your television. If you go up close to your TV, (put your eye right on top of the screen) you will see little dots of red green and blue. In computers and television, light transmissions are creating the color. Red and green mix to create yellow. See the illustrations below. • This is called "Additive Color" and is completely different from how colors are mixed in the tangible world of paints and pigments. When we mix red and green paint, we get muddy browns. This is "Subtractive Color" and is based on the primaries, red, yellow, and blue (or red-based/magenta, yellow-based/yellow, blue-based/cyan).

15. RGB Theory • The recipe for the color you see is: red=204, green=102, blue=102. The true color could be called a muted coral or salmon. It was converted into a GIF