1 / 10

Electric Vehicle Software

Electric Vehicle Software. EU is behind in deployment Future has risk and opportunities. European Commission Project: IPTS-2009-J04-17-NC JRC/IPTS. Electric Vehicle Overview. Internal combustion engine: Up to 20% efficiency. Electric Vehicle Software Overview.

britain
Download Presentation

Electric Vehicle Software

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Electric Vehicle Software • EU is behind in deployment • Future has risk and opportunities European Commission Project: IPTS-2009-J04-17-NC JRC/IPTS

  2. Electric Vehicle Overview Internal combustion engine: Up to 20% efficiency

  3. Electric Vehicle Software Overview How can EU build the EV software expertise to gain EV leadership? What is needed and who will take the leadership?

  4. EV Software Summary • EV software is a new opportunity • It has a decade of software improvements ahead • No company or region has insurmountable lead • It can be an EU software opportunity • EV software has potential for upheaval impact • Many and large uncertainties • From business models to technical issues • Auto physical architecture: Body  Chassis: wires only • New auto segment: Low-range city car • Influenced by geo-political & business issues Can EU build enough EV software expertise to gain EV leadership, even if batteries are manufactured in low-cost countries? Is an AUTOSAR-style effort the answer?

  5. Auto Embedded Software: EU Competitiveness • EU is currently in strong position • Future holds increased risks European Commission Project: IPTS-2009-J04-17-NC JRC/IPTS

  6. EU Software Competitiveness Overview EU Strength QNX & MS Genivi, Autosar, Other API Autonomous Driving SW V2V & V2I Software EU Good/OK Unknown MS Auto QNX Genivi Infotainment Systems Infotainment Systems Genivi, Autosar, Other API MS & QNX Genivi? Integrated ADAS SW Safety & Driver Assist ADAS & Driver Assist Autosar API Autosar Powertrain: Electric Powertrain: Electric Autosar, Other API? Autosar, Other API Powertrain: Combustion Powertrain: Combustion Powertrain: Combustion Autosar API Autosar Chassis & Body Chassis & Body Chassis & Body Autosar API Autosar 2010 2015 2020

  7. EU Embedded Software Competitiveness

  8. EU Application Software Competitiveness

  9. Software Commoditization Counter: SW Renewal Software Value New Apps New Apps New Apps More Apps Application More Apps Better Apps Application Application Better Apps Application OS Better OS Enhanced OS OS Version 2 Better OS SW Driver OS Version 3 New Driver More Drivers SW Driver New Driver SW Driver 2010 2015 2020

  10. EU Software Competitiveness Summary • EU is in a strong competitive position • AUTOSAR standard is providing core auto software lead • AUTOSAR can be a guideline for future great achievements • EU software position has increased future risk • Standards create software commoditization eventually • EU needs to secure EV software leadership • Second to USA in infotainment software • Faster auto and software development cycle • Apps store software trend creates more risk for EU • Software innovation is required, which depends on investment: education, R&D & business climate Can EU retain auto software leadership with paradigm shifts in technology, business models, applications and innovation? What are the keys to retain EU software leadership?

More Related