MobileShop V-1.0 (A Complete platform for On Device Portals)

1. MobileShopV-1.0(A Complete platform for On Device Portals)

2. Integrated solution mAdCalls – Interactive Video Ad Platform Support mShortcut – An Innovative Discovery Platform Support Astute Mobile Shop – Store Front VOD + MOD + Mobile TV Content Management Systems + Reporting Billing + Subscription • “ Wow Factor” UI • All Content Type Support • Social Networking • LBS • Streaming • Language support • Rating , reviews.. • Banner Ads/ Click to Video Support • In App Browsing • Easy Pre-embeded Option for OEMs • in Built Mobile TV • In Build Video On Demand with Astute Patented Video Codec • in Built Music Streaming • Adding Gossips, Blogs & Music Uploads to SNS • CMS with Advanced Features • Single CMS for multi operaotrs, multi-technology & multi Content Partners • Easy Publishing Mgmt Console • Single/ Bulk Upload Console • Third Party Content integration • Various Types of Reporting • Tracking Downloads • IN Billing Support • COG Billing support • Various Subscription Support • Third Party Billing Vendors Support- IPG (Bangladesh), • MO/ MT Billing • Billing Wrapper Support for OEMs in case of Pre-Embedding Support of 500+ Games & Apps

3. Key - Features Content Type Support It supports Wallpapers, ring tones, animations, Full Track music, mp3, videos, Applications, Games, Themes, Text services. Content Browser It acts as a content browser in which user can browse variety of content, preview and purchase the same. It serves best and accurate mobile content to the subscriber by identifying their devices, carriers, region and browsing style. Dynamic Menu It contains dynamic menus which will be changed at regular interval basis if content refreshes on the server so that user can always access up to date information and navigation system.  Integration with CMS System It involves integration with CMS system for downloading content and application.  Billing integrations User can easily purchase the content without worrying about the complex payment structure. Billing will be performed automatically in background. Charging integration will be done with operator. Ad Banners & RSS Feeds Ad banners / RSS feeds can be shown in the client for service / content promotions. Search Easy to use but Attractive UI

4. Value and Impact of Technology Driving mobile data revenues for Operators Increasing mobile content download sales Delivery of personalized mobile services Providing “Wow Factor" for adaptation of mobile services Ready and easy to use for the customer. Consistent customer experience, across a wide range of handsets. Fast, seamless connection regardless of network type. On device navigation Fresh, relevant content is automatically available. Dynamic User Experience creation, delivery & management Seamless links to back-office systems such as billing, content management and WAP/SMS. Broadens appeal of content-related services to new segments Capture customers’ interest and capitalize on the excitement It is used to overcome the usability issues associated with WAP network latency It takes over the entire display to immerse the consumer in the experience.

5. Screenshots

6. Mobile Shop Home Screenshots

7. Video on Demand Screenshots

8. Live TV Screenshots

9. Wallpapers Download Screenshots

10. Ringtones Download Screenshots

11. Smart Search Screenshots

12. Overview: • mShortcut platform is an innovative way to access desired content and services from various WAP portals and app stores. • Can be easily connect or plug to the existing CMS or operator catalogue with minimal infrastructure cost. • Quick access to services and content such as music, videos, ringtones, wallpapers, games, SMS services, CRBT etc on few clicks and as simple as dialling a call. • USP • Quick download of content by simply dialing a number. • Overcome traditional download approach • Providing best user experience and usability. • Providing “Wow Factor" for adaptation of mobile services. • User need not required to have knowledge of browsers, Mobile Shop, GPRS, Data Services, technical terminology and just have to dial a number. • Driving mobile data revenues for Operators. • Increasing mobile content download sales.

13. mShortcut Screenshots Wallpaper Download through mShortcut Eg.: Dial a Short Code to Download Wallpaper

14. mShortcut Screenshots Ringtone Download through mShortcut Eg.: Dial a Short Code to Download Ringtone

15. Overview – Idle Screen Promotion • Idle Screen Promotion • Idle screen promotion is a promotional tool to promote the VAS content on mobile when the mobile is kept on idle state. It will definitely enhance the VAS revenue. It is a very fast mode to deliver the VAS content easily to the end user and increases the download rates. The function simply is that a promotion message is popped up on the mobile screen when it is on idle state with the option of download Yes or No. • To offer subscriber an easy access to content. • Create awareness among users about the existence of content on the handsets. • To encourage the subscribers to look at the range of VAS services offered on Astute Mobile Shop. • Allow user to directly jump to price plan of games/apps to download. • Allow user to directly access the specific text service. • Allow user to directly browse to specific content category such as What’s New, Bollywood, Funny. Device Compatibility • Symbian • Android • Blackberry • Java

16. Idle Screen Promotion Screenshots Idle Screen Saved Ringtone Idle Screen Ringtone Promotion

17. Idle Screen Promotion Screenshots Idle Screen Game Popup Saved Game

18. Overview: m-Adcalls is an initiative towards interactive advertisement platform targeting mobile consumers. Making a call is now the platform for advertisers to promote products, services, content and everything that you can think of as a transactional commodity. All that a customer does is dial # (customizable) before the phone number. mAdcalls activates itself and displays a TVC to the customer and connects the call. Once the call is over the customer is taken directly to the interactive page of the previewed advertisement and generates the option of choose and buy.

19. m-AdCalls: Key Features Unique Propositions Key Features • Next-generation mobile interactive advertising platform. • Video ads are pushed during network off-peak hours • No expensive data transfer when viewing video ads • Complete ad-campaign management • Can also serve audio, text and images. • Supports Click-to-Action, Click-to-Video, Click-to Call • Plugs on to WAP service storefronts/WAP sites seamlessly for • cross-sell, up-sell • Available in wide range of mobile devices and mobile platforms. • Ads personalization for target users (Age, geography, gender and • so on). • Available with Campaign Manager Tool for complete advertisement • campaign management capability. • Multiple ads can be served to a customer during the same day • Different WAP links can be served on different ads • Thin Client – unobtrusive – can be locked • Creation of specific, tailored WAP micro-portals to contextualize video ads Revenue Stream Device Compatibility • Sponsored video ads before outgoing calls. • Interactive portal ads post call. • Interactive banner ads post call. • Interactive regional ads post call. • Interactive call to action post call. • Interactive online order post call. • Interactive registration post call. • Interactive feedback post call. • Cross-selling and up-selling. • Brand launches, movie launches, service launch • Content downloads • Lead generation • Brand management • Symbian • Android • Blackberry • (through dialer app) • Java • IOS

20. Marketing, Branding, Advertising. A phone call has now become more than just a phone call! Customer Benefits • To tell customer about the distinct products the companies offer in response to this diversity • Inform customer about lower prices (e.g. 'buy one get one free' promotion) • Tell customer about differences in quality • Tell customer about the options that best fit the individual tastes and values • Inform customer about the options that best suit your lifestyle • Product Relevancy • m-AdCalls helps customer exercise their right to choose After Ad finishes the call will be connected Video Ad will be displayed User Dial any Phone Number After the disconnection of Call, it will display the Ad portal and interactive page with the given options such as play games, download video, ringtone etc

21. CMS – Admin Tool MobileShop is backed by strong CMS for managing the content and ODP. CMS has below basic features for managing the application. 1) Device Management 2) Home Page Management 3) Category / Sub Category Management 4) Content Management (Bulk / Individual) - Wallpapers - Music (Full Tracks, Poly, Mono, True tones, Ringtones) - Videos - Animations - Games / Applications - Text Content - Themes  5) Download Reports - Daily / Month wise / Week wise - Subscriber wise - Content wise - Automatic sending to the configured email id  6) Administrative Actions 7) Billing Integration Engine 8) Advertisement / Marketing Banners - Ad banners management - RSS feeds / Text for ticker area

22. CMS: Content Management System

23. Compatible Devices Java (Nokia, Sony Ericsson, Samsung, LG, Motorola etc) Blackberry Android Symbian BREW iPhone Samsung Bada Nokia QT device

24. Upcoming Features (MobileShop 1.1) • Social Networking (integrated with Facebook, twitter, MySpace etc for sharing uploading / content to user account, comments, like, etc.) • CRBT, SMS, IVR and other services • Integrated with our InstaConnect discovery platform for quick download. • Subscription engines • Streaming support for rich media content e.g. Full Tracks, Videos. • Idle Screen Promotion and push alerts. • Speed improvement. • Cache control. • Favorites / Bookmark feature • Improvement in search capability by showing (Google, yahoo search) • Share / Recommendation engine • Multi Lingual Support • Graphics Enhancement

25. Thank You!