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Digital Marketing: How to create a Strategy in a world full of options

Digital Marketing: How to create a Strategy in a world full of options. Hello!. Facebook: # BoralAgency Instagram: @ BoralAgency LinkedIn: BrendaBoral. So many options…. Relax…. Start with your Situation “Discovery Phase”. Situation: Where I am?. C ompany C ompetitors C lients.

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Digital Marketing: How to create a Strategy in a world full of options

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  1. Digital Marketing: How to create a Strategy in a world full of options

  2. Hello! Facebook: #BoralAgency Instagram: @BoralAgency LinkedIn: BrendaBoral

  3. So many options…

  4. Relax…

  5. Start with your Situation“Discovery Phase”

  6. Situation: Where I am? Company Competitors Clients • What are my Strengths, Weakness, Opportunities, Treats? SWOT Analysis • Employee Input (People) • How are my current marketing process working? (Process) • What about my product: Is my product or service the way I like it or the way my clients like it? (Product) • How will I present and highlight its benefits? (Product) • Do I need to improve my production, delivery process, or service time? (Process) • Who is my audience? Ideal Client? Behaviors? Where do I found it? • What are they doing? • What platforms and tools are they using? • What are they doing that I can do better or differently? • Client Survey • What will my client experience when buying my product or service? • How will I maintain my clients happy? (retention) • How will I ask for referrals? • How will I capture client's testimonials? Remember: 3 C’s

  7. Competitors 1. Identify Your Top Five Competitors www.spyfu.com 2. Analyze and Compare Competitor Content, types of content can include: 3. Analyze Their SEO Structure 4. Look at their Social Media 5. Identify Areas for Improvement • Blogs • Posts • Whitepapers • eBooks • Videos • Webinars • Podcasts • Visual content • FAQs • Feature articles • Press releases • News

  8. Establish your Priorities“Create Phase”

  9. Where do I need to go? Goal : Generate a consistent online and offline lead generation system. 1. Urgent Priorities 2. Objectives Specific: 50K in sales a month • Brand Awareness • Website • Customer Service • Vision, Mission and Purpose • Discover Core Values • Create Core Messaging & Tagline • Define your Audience • Find your “Why”, your Uniqueness. • Build Unique Value Proposition • Re-Brand, create new graphics • Update Website • Referral Program / Client Appreciation • Content Optimization • Video Production • Find my ideal client • Increase my sales Measurable: # of transactions Average Sale is: $XX Attainable: What is possible giving my resources, knowledge, time? Relevant: Is this important to me? I am willing to work hard? Why this matter? Time Based: When do I need completed by? 6 months? A year?

  10. Tactics Examples

  11. Action“Execute Phase”

  12. Q3-2018 Marketing Action Plan • Target • Goals • Cost • Online/Offline Tactics • ______________________________________ • ______________________________________ • ______________________________________ • Start date: July _____, 2018 • Est. Investment: $_________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ $_________ $_________ $_________ $_________ $_________ • Metrics Gotquestions? We got answers! Talk to us: 832-408-7439 www.BoralAgency.com

  13. Timeline Discover Phase Design & Creation Phase Launch Phase Contract signing. Discovery phase research. Brand, Website and Content Questionnaires. SWOT analysis. Content Draft 1. Initial Brand Identity Design. Temporary Link. Navigation Menu & Inside Pages Approval. Create Core Messaging and Tagline. Unique Value Proposition Final Draft. Brand Identity Final Draft. Website Design Approval and Testing Changes as needed. Website Testing and Launch Marketing Action Plan Budget & Timeline. SEO & Social Media Plan. Online Inbound Marketing. Testing & Launch Unique Value Proposition Draft 1. Define Audience. Initial Messaging. Color Psychology. Web UX Research & Analysis. Define Vision, Mission and Purpose. Home Page Proposal Web Design Coding and Content. Video Script Draft & Approval. Brand Identity Draft 2. Home Page changes. Website Design & Coding Testing and Changes as needed . Marketing Strategy Draft 1.

  14. Actions: Q2 Marketing Action Plan Example #1 (Clinic) Target Prospecting & Current Patients Goals Cost Online/Offline Tactics • Increase to 100 patients a month • Improve Customer Services • Start date: June ___01__, 2019 $ 12,000 $ 250 monthly $ 2,400 monthly $ TBD $ 500 monthly $ TBD Launch New Website with Online Bookings Referral Program (Discuss what incentives can we provide) Social Media Plan Educate Patients on Processes & Treatments (trough newsletters, blogs, video) SEO plan (Keywords & Blogging) Improve waiting times & offer later or Saturday appointments (to discuss with the team) Metrics • Amount of monthly clients • #of referrals • Increase website traffic

  15. Actions: Q2 Marketing Action Plan Example #2 (IT firm) Target New & Current Clients Cost • Increase sales to 50K a month • Average Sale: $2,500 = 20 contracts a month • 2. Increase to 10 Leads weekly • Start date: June ___01__, 2019 Goals Online/Offline Tactics 3 network events a week (3) Referral Program & Referral Partners (2) LinkedIn Articles (1) SEO plan (Keywords & Blogging) (4) $ 100 weekly $ 250 monthly $ 250 monthly $ 800 monthly Metrics • Conversion Rate: For each 5 I close 3 • #of referrals • #of leads

  16. Measure Results

  17. Determine Metrics • Some Examples: • Website Traffic Report • Number of leads • Click through rate • Conversion rate • Social Media Shares & Likes • Keyword and Density Analysis • Number of referrals • Follow-up email response • Sales Leads Quality • Sales report

  18. Most important tacticsI recommend

  19. Tactics Examples

  20. Why Having a Website is so important? BECAUSE, A WEBSITE IS YOUR OFFICE FRONT TO THE DIGITAL WORLD.

  21. Having a WEBSITE is like having a physical office front: Direct Mail Flyers Networking Events Promotions Trade Shows Grand Openings Signs Public Relations Advertising Visual Merchandising Community Events

  22. 3,470,245,859 Internet users in the world and COUNTING How do you attract them to your WEBSITE?

  23. RECUERDA… NOTHING CAN REPLACE HUMAN INTERACTION

  24. What prospect are saying • 84% say they prefer face-to-face meetings • 85% say they build stronger, more meaningful business relationships during in-person business meetings and conferences • 77% say they prefer in-person conferences due to the ability to read body language and facial expressions • 75% say they prefer in-person conferences because they lead to more social interactions and the ability to bond with clients • 95% say face-to-face meetings are essential for long-term business relationships

  25. To Recap

  26. Remember… • 3 C’s: Company, Competitors, Clients • SMART Objectives • Choose 3 our 4 tactics at the time • Diversification is the secret: Have leads coming from different sources • Website & Networking are key

  27. About my Company

  28. We are YOUR MARKETING DEPARTMENT BORAL AGENCY is a results driven digital marketing agency located in Houston. Our purpose is to provide businesses all the marketing and branding tools needed to succeed. Working as an extension of your Marketing team, instead of hiring one marketing director, you get an entire team!

  29. Meet Your Team! Hi, my name is Brenda and I’ll be introducing you to the rest of the team! I make up one half of the Boral Agency namesake. I started this business with my sister (who you’ll meet in a minute) and we will be your first line of communication concerning your project. My sister and co-founder of Boral Agency, Patricia Boral. Together, she and I will work hard to bring you the best marketing strategies for your business. Sandra, our Creative Instigator and manager of the entire creative team. She is responsible of making sure we meet the deadlines of your project. Michael, our Web Developer Genius, will design, test, code, and deploy web sites and applications. Kelsey is our Graphic Designer. Whether it’s a logo, an infographic, or a website banner, she will have your project looking its absolute best. Last but not least is Alejandra, our Content Writer. From blog posts to biographies, she is the one who takes your goals and puts them into words.

  30. Our CoreValues Determination Do not give up until exhausted all our possibilities Achievement We aim to reach to the top and beyond Accountability For our actions and decisions that influence the lives of our customers and fellow workers. Family Valuing those around us as a key support system for our success. Creativity We always find an interesting and innovative way to do things. Integrity We believe in transparent processes and direct and honest communication. Love Life is too short to not love what you do. Fun Having fun by celebrating small successes in our journey to achieve big. Grateful with our clients, our team members and our suppliers by giving back to our community

  31. Some of our clients

  32. Our Services SEARCH ENGINE OPTIMIZATION MARKETING STRATEGY CONTENT OPTIMIZATION WEBSITE DESIGN GRAPHIC DESIGN EMAIL MARKETING SOCIAL MEDIA MANAGEMENT TRAINING

  33. “#1 on Google Results” “…they've helped brand our company and they've worked on SEO for us and they made the phone ring and so we can quantifiable see a large increase in traffic since we brought Boral Branders as our marketing firm…” -Marc Enzi, Tax Solutions • Services Rendered: • Branding • Website Design • Content Optimization • SEO • Social Media Management

  34. “#1 on Google Results” “I just want to take a moment & thank Brenda & Patricia for all the work they have done over the past few months on our social media with LinkedIn, Twitter , & Facebook . They have done a great job. Without them, we could not have done it on our own.” -Sam Schillaci, Texas Glass Tint • Services Rendered: • Website Design • Event Organization • SEO • Content Optimization • Social Media Management

  35. Questions?

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