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Trust online

Trust online. M ain findings from the seminar. Increasing trust is important to facilitate e-commerce, especially cross-border Trust is a feeling than can be supported by intermediaries such as trustmarks and accurate/reliable reviews

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Trust online

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  1. Trust online

  2. Main findings from the seminar • Increasing trust is important to facilitate e-commerce, especially cross-border • Trust is a feeling than can be supported by intermediaries such as trustmarks and accurate/reliable reviews • The legal framework (UCPD, ADR/ODR) is useful to protect consumers in e-commerce • Fast changing environment – consumers need to adapt/use/understand

  3. 4 Recommendations • Consider the role and liability of intermediaries • Common minimum standards for trustmarks, including certification/auditing • Efficient enforcement to ensure transparency and neutrality • Awareness raising of consumers and businesses

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