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Nick Byrne Lanie Nguyen-Johnson

Nick Byrne Lanie Nguyen-Johnson. Gen Y sits on top of consumer food chain. By Jayne O'Donnell. So what’s a Boomer, anyhow?. Baby Boomers: 1946–1964 Estimated 78.2 million 45–63 years old Represent about 29% of the U.S. population. Move over Boomers, here we come!.

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Nick Byrne Lanie Nguyen-Johnson

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  1. Nick Byrne Lanie Nguyen-Johnson Gen Y sits on top of consumer food chain By Jayne O'Donnell

  2. So what’s a Boomer, anyhow? • Baby Boomers: 1946–1964 • Estimated 78.2 million • 45–63 years old • Represent about 29% of the U.S. population

  3. Move over Boomers, here we come! • Generation Y: 1982-2000 • Estimated 82 million • Most influential generation for retailers • Bigger than Baby Boomers • Spending power • Strong opinions

  4. Gen Y Buying Habits • Prefer buying products that display individuality • Internet-savvy • Gen Y spends more time • surfing online than watching TV • 42% watch online videos at • least once per month

  5. Instant Gratification & Immediacy • Slow websites, dismissive sales staff and free shipping that takes more than two days will turn Gen Y consumers off a brand. • Will wait just three seconds for a page to download before they click away • Processes website information 5X’s faster than older generations

  6. Generation Y Parents • Non-authoritarian • Value their friendships with their kids • Youthful, 'kid-like' qualities

  7. Cheap or Elite "It's not because they don't have the money but because they want to save the money.“ • High-End Retailers • Abercrombie & Fitch • J. Crew • Best Buy • Circuit City • Lower-End Retailers • Forever 21 • eBay "The moderate segment is getting more squeezed." "Girls want to buy something that's special vs. something that's kind of in the middle."

  8. High-End Gen Y Consumer I want … by: Micky Osterman “I want a ... midnight blue Mustang convertible. I want to buy all my underwear at Victoria's Secret. I want to shop at Polo (and) The Limited ... I would love a pair of Dolce & Gabbana sunglasses. And a Coach purse.” Micky Osterman is a 16-year-old high school student from Columbus, Ohio

  9. Sources • YOU TUBE: • http://www.youtube.com/watch?v=CJ_6FZgLrlM • IMAGES: • http://www.236.com/images/photos/4362/original/original.jpg • http://www.thinkfresh.net.au/images/geny.gif • Professor Elton & Kaitlyn: 390 Quiz Question • http://shegeeks.net/wp-content/uploads/2008/05/generation-y.gif • ARTICLES: • Article • US Census • Ferguson, Tim. “Gen Y is Setting the Tech Agenda”. BusinessWeek. http://www.businessweek.com/globalbiz/content/jul2008/gb20080730_562367.htm. July 30, 2008.

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