1 / 5

The Long Game" Distribution Strategy and Market Reach

Our film "The Long Game" is a mainstream thriller targeting a broad audience. As a production of Paramount Pictures, a major industry player, the film boasts high production values and aims for wide appeal. With plans to showcase in large cinema chains, multiplexes like Odeon and Cineworld, and prestigious film festivals such as BFI London Film Festival, the goal is international distribution to regions like Europe and the United States. By leveraging Paramount's resources, this film aligns with the conventions of mainstream cinema to attract a diverse viewership.

britt
Download Presentation

The Long Game" Distribution Strategy and Market Reach

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Question 3 - What kind of media institution might distribute your media product and why?

  2. Mainstream and Independent films • The main characteristic of a mainstream films is that it has a big budget. Therefore, those companies can afford to star very famous actors and special effects. Those films are quite conventional to attract as many spectators as possible . They then focus on the marketing (pull as well as push advertising) to reach their audience. • Independent film have a much lower budget. Those companies focus on the content and tend to make more unconventional media products, targeting a niche of spectators. They star unknown emerging actors they use few and cheap special effects. To promote their films, they use mainly pull advertising, as it is less expensive, and participate to small cinema festivals.

  3. Examples of mainstream films and companies • Examples of independent films and companies

  4. Our film “The long game” is a mainstream film. Indeed, it targets a very wide audience (from 18 to 50 year olds). Our film company is Paramount Pictures, is a big popular industry – it distributed movies like Shutter Island (Martin Scorcese, 2010), which was one of our inspirations for our own media product.

  5. Distribution of our media product Our film would be shown in large cinema chains, multiplexes (for example, Odeon and Cineworld cinemas) and it would run for big awards and festivals (for instance, BFI London Film Festival). Because it is a mainstream thriller, it could be exported internationally (in Europe and in particular, in the United States).

More Related