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Building A Grassroots Green Jobs Movement in Los Angeles Elsa Barboza, LA Apollo Alliance SCOPE, Campaign Director October 9, 2010. Building Grassroots Power for Social Change. A Multi-dimensional Approach to building pathways to power
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Building A Grassroots Green Jobs Movement in Los Angeles Elsa Barboza, LA Apollo Alliance SCOPE, Campaign Director October 9, 2010
Building Grassroots Power for Social Change • A Multi-dimensional Approach to building pathways to power • Power Building: Organizing pathways to power for low income communities of color • Strategic Alliances: Bringing together non-traditional allies to craft innovative policies • Research & Analysis: Bridging technical and community expertise to shape progressive solutions • Training: Sharing our tools & building a stronger, more strategic social justice movement
WORKFORCE DEVELOPMENT CAMPAIGNS WORKPLACE HOLLYWOOD $10.5M Trust for entertainment industry training CITY JOBS Model Welfare to Work Job Training Program HEALTH CARE CAREERS $5M for Health Care Careers Training BUILDING GRASSROOTS ORGANIZATION PROACTIVE POLICY SOLUTIONS DIRECT ACTION CAMPAIGNS
SHAPING AN EQUITABLE GREEN ECONOMY IN LOS ANGELES LAX EXPANSION $4 billion RENEW LA LA RIVER LEED MILLION TREES 20% RENEWABLE TRUCK ORGANIZING 710 EXPANSION Clean Port Trucks LA PORT EXPANSION
CITY-OWNED BUILDINGS IN SOUTH LA LA APOLLO ALLIANCE PROPOSAL APRIL 2006
GREEN INDUSTRY SECTORS RESOURCE EFFICIENT MAINTENANCE LANDSCAPERS CONSTRUCTION CONSTRUCTION OPERATIONS / MAINTENANCE OPERATIONS / MAINTENANCE OPERATORS TECHNICIANS SUPERVISORS BUILDING MANAGERS, OPERATORS, SUPERVISORS FRONT LINE SUPERVISOR MACHINISTS PRODUCT CONTROL JOURNEYMEN MANUFACTURING ASSEMBLERS JANITORS GARDENERS APPRENTICE
TARGET POPULATIONS Motivated but Under-Skilled Populations People of Color Low-Income Unemployed Underemployed Youth Immigrants Women Formerly Incarcerated Incumbent workers
COMMON BARRIERS LACK OF HIGH SCHOOL DIPLOMA / GED / BASIC ENGLISH & MATH LITERACY LACK OF REQUIRED PHYSICAL FITNESS LEVEL SUBSTANCE ABUSE AND DEPENDENCY CRIMINAL RECORDS NO DRIVERS LICENSE, INSURANCE, OR CAR LACK OF LEGAL WORK DOCUMENTATION LACK OF INTERVIEW & TESTING SKILLS
SUCCESSFUL PROGRAM ELEMENTS TARGETED OUTREACH & RECRUITMENT STRENGTHS-BASED ASSESSMENTS that ID knowledge base, learning styles, immediate needs & life considerations High quality, high intensity CASE MANAGEMENT & SUPPORT SERVICES Early & meaningful EXPOSURE TO CAREERS COHORT-based approach Training at NO COST or with income support Contextualized BASIC SKILLS & ESL JOB COMMITMENTS, CAREER LADDER opportunities & on-going skills development
GREEN OPERATIONS / MAINTENANCE CAREER PIPELINE JOB PLACEMENT / HIRING COMMITMENTS Public sector Private sector building trades “GREEN” SKILLS UPGRADE TRAINING Union-based Training Programs: Green industry-specific skills training “GREEN” WORKER VOCATIONAL CITY WORKER PERMANENT CITY WORKER UNEMPLOYED ON-THE-JOB TRAINING Joint Labor-Management Program: Basic skills, support services, career counseling, prep for civil service exam ON-THE-JOB TRAINING Joint Labor-Management Program: Immediate employment, union membership and benefits, support services, mentorship, case management, integrated classroom training for basic skills upgrade
APPRENTICESHIP • 2-5 years • Wage range: PRIVATE SECTOR SPECIALTY TRADE WORKER • FULL-TIME CITY WORKER • ___ years • Wage range: PUBLIC SECTOR SPECIALTY TRADE WORKER STEP 3: Referral • TRACK A: Pre-Apprenticeship • Full-time, 8-weeks • Unpaid training • OSHA, job readiness, job site exposure, tools & equipment, technical math, green building principles • TRACK B: Vocation City Worker (Gardener, landscaper) • 2-5 years • Wage range: • Basic skills, job readiness, civil service prep • Principles of conservation STEP 2: Intake / Assessment • TRACK C: Intensive case management • Length depends on individual • Types of services: ESL, GED, life skills, mental health, etc STEP 1: Targeted Outreach & Recruitment