Pokok Bahasan: The Tour Operators’ Products Materi:  The Short-Haul Product

1. Matakuliah : G1184 Travel ManagementTahun : 2005Pertemuan ke-: 14-15Chapter 5(Power Point 14.1) Pokok Bahasan: The Tour Operators’ Products Materi:  The Short-Haul Product  The Long-Haul Product  Types of Holiday Product

2. Learning Outcomes Chapter 5 (Power Point 14.2) Pada akhir pertemuan ke-15, diharapkan mahasiswa akan mampu : • menunjukkan tentang produk-produk yang termasuk dalam short-haul (TIK 27) • memilih produk apa saja yang termasuk long-haul (TIK 28) • menguraikan ciri-ciri berbagai jenis holiday product (TIK 29)

3. (Power Point 14.3) Short-haul and Long-haul Destinations short-haul: < 5 hours’ flying time long-haul: ≥ 5 hours’ flying time

4. (Power Point 14.4) Short-haul overseas holidays may be in the forms of: • flights with hotels • flights with self-catering accommodation • single center (based in 1 resort / town) • multi-center (moving round >1 town / resort) • coach trips with hotels • coach trips with self-catering accommodation • coach tours • luxury rail trips • self-drive packages, inclusive of ferry crossing & accommodation • fly-drive packages • fly-cruise packages • minibreaks / long weekends, often in cities • campsite holidays

5. (Power Point 14.5) Long-haul holidays are: • usually promoted in slimmer, glossier brochures, and the program will usually cover an entire calendar year rather than being split between summer and winter like short-haul program • more likely to make use of scheduled flights than short-haul ones

6. (Power Point 14.6) Long-haul vs. Short-haul Customers • Long-haul: more interested in experiencing the culture and/or wildlife of exotic destinations • Short-haul: more interested in sun, sand and nightlife

7. (Power Point 14.7) Self-drive packages have gained popularity since they offer greater flexibility over where to go and allow for taking almost limitless luggage

8. (Power Point 14.8) Coach tours: • are mainly for people with an interest in cultural sightseeing • are preferred by older clients, mainly in the 45 to 65 of ages • usually offer a range of local pick-up points • use smart and modern coaches • provide frequent stops for people to stretch legs and to smoke

9. (Power Point 15.1) Campsite holidays: • are popular for families with cars • are only available on holidays using charter flights • are usually offerred 20% off for a group of eight over Christmas, to 5 free places for a group of 36 travelling in the 1st half of December

10. (Power Point 15.2) Fly-drive holidays: • tend to use scheduled flights • enable clients to pick up a hired car at their destination, often from the airport • cover the hire of the smallest and cheapest car with 3rd party insurance, local taxes and an unlimited mileage • sometimes include hotel vouchers

11. (Power Point 15.3) Seat-only holidays: • are price sensitive, with clients often prepared to accept inconveniently-timed departures in return for a little off the price • are likely influenced by external factors like favorable exchange rates and dismal weather at home • use up surplus seats on charter aircraft

12. (Power Point 15.4) Adventure and Overland holidays: • are aimed at those who want to travel long distances • tend to feature long-stay trips (up to 6 months) • involve travelling in large trucks and often mean camping • offer the adventure in the nature of the countries visited • include opportunities for climbing and trekking • are expeditionary in nature, and cannot be classified as tours/holidays in the normally accepted sense • allow alternatives and a substantial degree of flexibility

13. (Power Point 15.5) Safaris: • take clients to watch wildlife from a safari vehicle (vans, trucks, or even camels) • take small groups of people on foot into the rainforests, or to watch silverback gorillas in the wild, or to view wild chimpanzees • can be combined with other types of holiday • focus on the game parks • uses fairly flexible itineraries • sometimes offer luxurious accommodation and food

14. (Power Point 15.6) All-inclusive holidays: • cover all meals, drinks, entertainment, sports, and tips • make tourists possible to spend entire stay in the hotel complex without ever venturing outsite • are perfect for those who are wary of getting to grips with a different culture • emphasize on sports and excellent food

15. (Power Point 15.7) Cruises: • are perceived as expensive holidays • are a form of all-inclusive holiday, with the cost of food, accommodation, entertainment, and port taxes • adds the cost of alcoholic drinks, shore excursions, and tips • take clients to travel from port to port in the ship (like a floating hotel) which is usually very luxurious • also allow passengers fly to the port and then join the ship • attract older clients, many of them are over 55 • provide high staff-passenger ratios

16. (Power Point 15.8) Wedding and Honeymoons: • are usually to destinations which can be reached on Sunday flights • are provided with flowers and wine placed in the couple’s hotel room • enable couples to get married abroad • are popularly held at Barbados, Antigua, Jamaica, St. Lucia, Grenada, Bahamas, Florida, Kenya, the Seychelles, Mauritius, Bali, Penang, and Phuket • provide information about the legal requirements in the specific country

17. (Power Point 15.9) ‘Single’ holidays: • consist of genuinely solo travellers or singles who count the opportunity to meet members of the opposite sex • are highly cost sensitive • are particularly concerned with ‘image’ and ‘in places’ • are preferred for partying than cultural sightseeing • are especially responsive to word of mouth recommendations • are concentrated on few resorts with good discos and nightlife

18. (Power Point 15.10) Senior Citizen holidays: • are aimed at senior citizens of over-55s, over-60s or even over-65s • are usually the long-stay holiday (up to 3 months) • enable people to stay away all winter • often mix sun and sand resorts • provide plenty of chance to walk and sightsee

19. (Power Point 15.11) Sports holidays 1. Golf Popular destination countries: France, Ireland, Portugal, Spain, USA, Thailand, Madeira, Kenya, Tunisia, China, South Africa 2. Diving Popular destination countries: Egypt, Kenya, Comores, Mauritius, Maldives, Thailand, Malaysia, Australia, Mexico, Cayman Islands 3. Trekking and Mountaineering Popular destination countries: Uganda, Zaire, Nepal, Thailand, Kenya, Africa, Malaysia, Latin America, Southern India

20. (Power Point 15.12) Stopover packages: • are usually short, perhaps lasting 3 or 4 nights • are usually include transfers to and from the airport, hotel accommodation and perhaps a sightseeing trip • focus on stopover destinations at Singapore, Hong Kong, New Zealand, Thailand, USA, Hawaii, Fiji, Malaysia, and Caribbean

21. (Power Point 15.13) ‘Tailor-made’ packages: • are made to suit individual clients’ requirements • are helpful when the client wants a complex mulit-center holiday • are uneconomically time-consuming • are not always expensive as helped by transparent links with airline reservation systems

22. (Power Point 15.14) TM 12 • Each group decide 1 product area as instructed in assignment #2 page 84, then discuss the strengths & weaknesses ! • Present each group’s report !