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TransComm 2014 4b – Public Awareness Event Entry for the Kansas Department of Transportation

TransComm 2014 4b – Public Awareness Event Entry for the Kansas Department of Transportation. National Work Zone Awareness Week in Kansas. Links work in slideshow format. Goals While participating in National Work Zone Awareness Week, April 7-11, 2014, our objectives were to:.

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TransComm 2014 4b – Public Awareness Event Entry for the Kansas Department of Transportation

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  1. TransComm 20144b – Public Awareness EventEntry for the KansasDepartment of Transportation National Work Zone Awareness Week in Kansas Links work in slideshow format

  2. GoalsWhile participating in National Work Zone Awareness Week, April 7-11, 2014, our objectives were to: sIncrease work zone safety awareness sGetpeople involved in activities sIncreasethe connection to the color orange, work zones and safety sReinforcethe message to highway workers that safety is our top priority sReducecrashes in work zones National Work Zone Awareness Week in Kansas - 2014

  3. Social Media Efforts sThunderclap - amplified our safety message; supported by national/state organizations, media, traveling public (see a storify overview of Kansas efforts here) sTwitter/Facebooks posts sPhotos on KDOT Flickr – click here sPhotos on KDOT Pinterest – click here sYouTubevideos – click here and here. National Work Zone Awareness Week in Kansas - 2014

  4. Lit up in OrangeFor the first time, locations across Kansasjoined the Go Orange! safety effort for the week including: sTheAmelia Earhart Memorial Bridge sTheGovernor’s Mansion sTheVisitor’s Center in the State Capitol sTheEisenhower State Office Building sTheKansas Contractors Association’s office sAllKDOT District offices in Topeka, Salina, Norton, Chanute, Hutchinson and Garden City National Work Zone Awareness Week in Kansas - 2014

  5. Safety BlogsKDOT’s blog series started early so we could feature six blogs from people sharing their thoughts on work zone safety: sCarmanAnge, mother of a highway worker who lost his life in a work zone sHighway workers Peter Wiehe and Jake Jackson sNealSaskowski, Vice President of Pavers, Inc. sATSSA Foundation Board President Sue Reiss sKansas Highway Patrol Trooper Adam Winters Blogs can be read here “Imagine on August 5, 2012, that was your son that went to work and didn’t get to come home. My family’s world was changed forever that day when we were notified that my son Curtis was struck by a car and killed while working in a Kansas work zone. Curtis was only 22 with his entire life ahead of him.” Excerpt from Carman Ange’s blog National Work Zone Awareness Week in Kansas - 2014

  6. Go Orange! DayAs part of the awareness week, Thursday, April 10, was designated Go Orange! Day in Kansas. sStatewide news conference with nearly 100 transportation partners attending. sAwareness day inspires Columbus High School to stage mock crash in work zone – KDOT assisted with event. sCone display at event honors KDOT employees killed in work zones since 1950. National Work Zone Awareness Week in Kansas - 2014

  7. Go Orange! Day sPeople wore orange to show their support for highway workers. National Work Zone Awareness Week in Kansas - 2014

  8. Target AudienceThe traveling public, all KDOT employees and partneringorganizations were the target audience. Our internal efforts and external support from the media worked together to achieve our goals. National Work Zone Awareness Week in Kansas - 2014

  9. Results s#goorangeks hashtag tweeted more than 300 times, then retweeted over 1,000 times, stretching tweet reach to more than 800,000 accounts. sHundreds of thousands of motorists every day saw safety information on electronic message boards. sThunderclap had initial social media reach of 317,815. National Work Zone Awareness Week in Kansas - 2014

  10. Results sFacebook – dozens of posts shared through the week. s178 Flickr photos , two YouTube videos and numerous posts on Pinterest page receive hundreds of views daily. sSix safety blogs and Go Orange! website received thousands of views throughout the week. s4,700+ employees, partners notified daily on safety efforts. National Work Zone Awareness Week in Kansas - 2014

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