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Europe’s Chemical Industry – Adjusting to Change. Peter Anderton President, ECSPP February 13th 2008. The world chemical order is changing…. Europe has been world chemical industry leader for more than 100 years But Centre of gravity is shifting eastwards Due to
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Europe’s Chemical Industry – Adjusting to Change Peter Anderton President, ECSPP February 13th 2008
The world chemical order is changing… • Europe has been world chemical industry leader for more than 100 years But • Centre of gravity is shifting eastwards Due to • Rise of low-cost Middle East producers • Emergence of China as a global chemical power • Imminent emergence of India as a global chemical power • Surge in chemical demand growth throughout Asia www.ecspp.org
The European chemical industry will have to change… Europe will have to find a new role for itself within the changing industry order Some plausible scenarios for Europe over the next 20 years: • Move progressively away from low-value bulk commodities to higher-value performance and specialty products • Shift from sophisticated high-tech products into ultra high-tech products • More medium/small-scale production capacity instead of world-scale plants • Consolidation and co-siting via clusters • Operational optimization through synergy maximization www.ecspp.org
Europe is also facing other challenges….. Impact of: • REACH policies on competitiveness • Emission Trading Scheme(ETS) policies • Carbon Capture Scheme(CCS) policies • Declining role as leading world exporter of chemicals • Increasing low-cost imports of commodities and plastics from new production sources eg. Middle East www.ecspp.org
The industry needs to adjust to the changing order… • Adjusting to change means doing things differently… • Smarter operations are needed, not only in manufacturing but along the whole • value chain: • Organization of production operations • Raw materials and feedstocks supply • Energy, utilities and services supply • Logistical infrastructure • Labour and maintenance • Health, safety and environment Clusters have an important role to play in promoting smarter operations down the value chain… www.ecspp.org
Clusters - Organization of Production Operations • The days of the stand-alone chemical plant are numbered • For operational reasons, organizing production in clusters is the smart way forward • Manufacturing synergies • Cluster integration eg. extensive outsourcing possibilities for non-core activities • Favourable investment climate eg. co-siting opportunities • Enhanced role and support of local authorities • Advantageous supply chain (infra)structure • Collaboration mindset of cluster members to collective advantage • Total cluster performance better than the sum of the individual cluster members performance on a stand-alone basis (the 1 + 1 + 1 = 4 syndrome) www.ecspp.org
Clusters – Raw Materials and Feedstocks Supply • Clusters offer advantageous conditions for sourcing raw materials and feedstocks • Alternative supply sources • Competitive pricing • Flexible storage and delivery solutions (eg. reduced need for captive/on-site storage) • Optimal conditions for supply continuity (eg. back-up sources close by) • Opportunities for close upstream integration (eg. over-the-fence delivery, dedicated pipelines) www.ecspp.org
Clusters – Energy, Utilities and Services Supply • Many clusters have more than one supplier of energy, utilities and other services, offering chemical producers a choice of provider for major production cost components: • Electric power • Feedstock and fuel gas • Steam • Industrial gases • Water • Waste treatment (solid and liquid) • Clusters promote smart solutions for energy, utilities and services supply • Shared infrastructure • Possibility for shared purchasing arrangements • Optimal back-up in case of supply interruption • Being part of a cluster generally leads to lower energy, utilities and services costs for chemical producers www.ecspp.org
Clusters – Logistical infrastructure (1) • Clusters provide optimal transport and storage facilities for chemical producers • Non-coastal clusters > Direct access to at least 2 of the main “overland” transport modalities and in many cases all 4 * Road * Rail * Inland waterways * Pipelines • Coastal clusters > Direct access to deepsea and shortsea transport is also available • In both types of cluster, third-party storage and handling facilities are normally available for liquid and solid chemical products in addition to producer-owned storage, permitting outsourcing arrangements and increasing flexibility • In coastal clusters, third-party storage is generally much more extensive to cater for the large-volume seaborne traffic inbound and outbound www.ecspp.org
Clusters – Logistical Infrastructure (2) • Clusters normally offer a diversity of logistical service providers, allowing chemical producers a choice of provider and the possibility to negotiatecompetitive rates for moving product to the customer • If desired, producers can explore opportunities to pool logistical requirements with one or more colleagues to find mutually-beneficial transport and storage solutions • Clusters allow maximum use of cost-effective pipeline transportation • Point-to-point pipelines • Common carrier pipelines • MultiCore pipeline bundles • Direct access to pipeline network links with other clusters www.ecspp.org
Clusters – Labour and maintenance • Within a cluster, chemical producers can take maximum advantage of a permanent “pool” of skilled and unskilled labour • Maintenance stops and plant turn-rounds can be planned efficiently to synchronize with stops of suppliers and avoid possible timing conflicts with colleague producers, resulting in potential shortages of casual maintenace labour • Personnel transportation can be organized together with other cluster members to cut down on traffic delays due to bunching at shift change times • Initiatives can be launched with other cluster members to promote educational and training programmes to attract new personnel into the cluster in the future www.ecspp.org
Clusters – Health, Safety and Environment • Within a cluster, chemical producers can take advantage of knowledge and expertise of colleagues to assist in maintaining and improving own HSE standards • Fire-fighting, emergency response and crisis management activities can be organized on a communal basis • HSE standards will benefit from the element of (friendly) competition between cluster members as to who is best in class • Innovative solutions can be sought out in areas such as site security eg. joint gate security arrangements with neighbouring producers • Cluster members can share experiences and information on environmental compliance requirements eg. preparing Environmental Impact Assessments www.ecspp.org
Clusters – the right way forward for Europe’s chemical industry • Europe’s future depends on adjusting to the changing situation through smarter operations • Europe’s traditional place in the world chemical order is disappearing • Europe has always led the world in technological innovation – to maintain a leading position in the world, it now needs to adopt innovative solutions along the whole value chain • Clusters are the ideal vehicle for Europe’s chemical industry to achieve maximum innovation and minimum costs in the value chain • Europe can build on its successful track-record in cluster operations to embark on the logical next phase of development = Closer collaboration and operational integration between clusters within a Europe-wide network www.ecspp.org
ECSPP – Supporting the Development of Chemical Clusters in Europe • ECSPP sees active promotion of clusters as a key way to safeguard members’ long-term interests • Ongoing ECSPP collaboration projects: • EPCA’s Think Tank studies on cluster operations in Europe ECSPP is currently assisting EPCA in Phase 2 of this project on the implementation of the recommendations • CEFIC’s Ad Hoc HLG project on European competitiveness ECSPP will give a presentation to the European Commission’s HLG on February 29th on the importance of clusters to the future of the chemical industry in Europe. ECSPP will recommend the setting up of a Pan-European Chemical Cluster Platform to coordinate the growth and development of clusters in Europe and encourage closer inter-cluster cooperation • ECRN ECSPP is keen to strengthen its collaboration with ECRN to achieve better coordination/promotion of respective members’ mutual interests www.ecspp.org
Thank you for listening ! www.ecspp.org