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2. Extraordinary Marketing for Financial Advisors: Mile High Maverick Guide to Ultimate Marketing Success This is an &#8220Out-of-the-Box&#8221 outsider/insider&#8217s take on effective direct response marketing, positioning and sales for Wealth Managers, Financial Advisors, and Life Agents.It covers online marketing, social media marketing, direct mail, email, host-parasite (COI,) Referral Systems, Live Events and much, much more.It will show you how to massively increase your flow of qualified prospects without filling rooms with &#8220plate- lickers&#8221 or looking needy and desperate by begging your clients for their friends (or, working your warm list of friends and family.)This is invaluable too if you want to rapidly scale your practice with clients that are a delight to work with.If you want to be bland, no worse than anyone else, then this isn&#8217t for you. If you would be happy to just add a trickle of new clients to your practice that&#8217s on a plateau, then frankly this isn&#8217t for you, either.This material is for the top 1%&#8212for those &#8220Maverick Advisors&#8221 who hit the highest rungs. It&#8217s for you if you&#8217re ready to hit those levels and beyond.If you&#8217re ready to grow, let&#8217s do a bit of a mental catharsis together. Together we&#8217ll look at your business with fresh eyes.Most advisors have a &#8220Manual Labor&#8221 sales job. Not a business. Not a career that can scale, expand, and survive without duplicating the &#8220Manual Labor&#8221 sales job.There is a BETTER Way!Advisors seem to be having a contest to see who can be the least memorable.There is a BETTER Way!The big companies, who should know better do

3. absolutely worthless advertising. Objectively making no effort to actually feed new quality prospects to their &#8220sales team&#8221 of 6,000 7,000 10,000 or more advisors.You Don&#8217t Have to Be TRAPPED into One-On-One MANUAL Labor!&#8220The Sales Prevention Department&#8221Pretty much everyone in this industry has a team of people &#8220running blockers&#8221 to prevent hard chargers from doing much more than hitting up their warm list of friends and family.You CAN do VERY Effective Advertising and Marketing WITHOUT running afoul of real compliance concerns.&#8220The Bozo Explosion&#8221 I&#8217m sure I&#8217ve upset any number of what I pretty uncharitably call the &#8220Bozo Explosion&#8221 of coaches and consultants teaching stuff that doesn&#8217t work or which is extremely limiting.NEVER take advice from someone who has not made sales face-to-face and belly-to- belly, and who has not been responsible for creating a huge flow of new clients for themselves.To be consistently successful you must create a &#8220Parthenon&#8221 of marketing systems. Many different feeders to create new clients.Throughout this book, I&#8217ll discuss time-proven marketing principles, walk you through effective strategies, and share the key tactics that make them work when the &#8220rubber meets the road.&#8221

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