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Michael J. Diacin University of Indianapolis

Partnering with Soccer by Design (SBD) Tournaments to propose new sponsors, enhance ROI, and present feasible ideas, benefiting students in developing and executing innovative sponsorship proposals.

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Michael J. Diacin University of Indianapolis

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  1. Partnership with an External Organization for Enhancing Student Learning Experiences in Sponsorship Proposal Development Michael J. Diacin University of Indianapolis

  2. Project Overview • Idea generation project • Working with external partner • Soccer by Design (SBD) Tournaments • https://www.sbdeventmanagement.com/ • Students are charged with: • Proposing new potential sponsors to SBD “CEO” to pitch for an agreement • Developing ideas to enhance sponsor ROI

  3. Description of SBD Tournaments • SBD Tournamentsis a full-service event management company specializing in youth sporting events • SBD manages and owns events ranging from single day 3v3 soccer tournaments to three-day college showcases • SBD manages over 25 events annually that serve over 1200 participants over 10 states

  4. Why SBD? • Local “small” business with limited staff • Accessible decision maker • They actually want our assistance and greater potential of actually utilizing ideas

  5. Project Timeline • SBD management visits class (week 2 or 3) • Sponsor content in class (next 4 weeks) • SBD management returns for presentations (two classes week 7 or 8)

  6. Project Parameters & Tasks • Student provided with some existing content • Inventory (web presence, labor for installing signage, space for booth) • Pricing tiers • Attendance numbers at past year’s events • Student responsibility includes: • Investigating prospect appropriateness & suitability

  7. Project Tasks (continued) • Researching the business (web site and/or visit with management) to learn more about the product and/or services sold by the sponsor, target market, and current marketing activities • Proposing content that could assist sponsors with generating awareness, educating, & driving sales • Event enhancement activity (e.g., halftime competition) • In booth activity (demonstration, game, giveaway)

  8. Project Benefits for Students • Presenting to an actual business & staff • Initiates thought regarding logic, feasibility, appropriateness of business under consideration • Requires developing feasible and appealing ideas that work for both SBD and sponsor

  9. Executing the Project in Your Class • Potential sport entities • High school athletics programs • Youth sport leagues • Weekend tournaments (youth, adult) • Privately owned single or multi-sport facilities staging “in house” programming • Municipal based sport and rec programs • Some outsourced operations to private company

  10. Thank you for attending! Questions and comments Happy to share project descriptions & rubrics diacinm@uindy.edu 317-791-5703

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