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Beyond the Dashboard and Under the Hood

Beyond the Dashboard and Under the Hood. Lance Kissler Senior Community Development Officer STCU. What’s your social hub?. Whatever it is…make sure it’s. Why have ownership?. Keywords and meta tags Original content Fresh content Linking. SEO. SEO Approaches.

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Beyond the Dashboard and Under the Hood

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  1. #SMBC5 Beyond the Dashboard and Under the Hood Lance KisslerSenior Community Development Officer STCU

  2. #SMBC5 What’s yoursocial hub?

  3. #SMBC5

  4. #SMBC5

  5. #SMBC5

  6. #SMBC5 Whatever it is…make sure it’s

  7. #SMBC5 Why have ownership? Keywords and meta tags Original content Fresh content Linking SEO

  8. #SMBC5 SEO Approaches • Build content on owned site; drive visits to it from external sites (FB, Twitter, etc.) • Include search terms in posts, titles, and content • Target reporters/bloggers with high traffic sites • Follow trends

  9. #SMBC5 Information Theory Learning Redundancy Novelty

  10. #SMBC5 Dashboards

  11. #SMBC5 Facebook

  12. #SMBC5 My Facebook Dashboard

  13. #SMBC5 Notifications

  14. #SMBC5 Unwanted Content More negative feedback = unwanted content from your fans.

  15. #SMBC5 Popular Content Top “Talking About This” = popular content you might want to promote or repeat.

  16. #SMBC5 Facebook Content

  17. #SMBC5 Twitter

  18. #SMBC5 Twitter Dashboard Twitter Lists Lists help you quickly find content to share and stay on top of trends.

  19. #SMBC5 Twitter Dashboard Keyword Searches Keyword searches = more likely to find people talking about you or relevant content.

  20. #SMBC5 Google Analytics

  21. #SMBC5 My Google Dashboard

  22. #SMBC5 Google Analytics  A high percentage after launching a campaign = it’s probably worked.

  23. #SMBC5 Google Analytics High number of referrals = successfully driving traffic via social media.

  24. #SMBC5 Google Analytics Low bounce rate = users are finding the content they want.

  25. #SMBC5 Google Analytics Low pages/visit = your site may not be mobile-friendly (consider responsive design).

  26. #SMBC5 Google Analytics Helps you determine what to share more of.

  27. #SMBC5 Google Analytics Highest visits = most successful campaigns.

  28. #SMBC5 Google Analytics Optimize your site to be friendly for top search engines.

  29. #SMBC5 Google Analytics Top keywords = those you should consider using in metadata, SEM and online ads.

  30. #SMBC5 Google Analytics Top search terms = popular content you should promote or make easier to find.

  31. #SMBC5 Ducksboard My new favorite dashboard

  32. #SMBC5

  33. #SMBC5 PR Toolbox

  34. #SMBC5 2013Social Media Trends SOURCE | www.fastcompany.com/3004604/social-media-trends-cant-be-ignored-2013

  35. #SMBC5 Last year, social media overtook porn as the number one internet activity.

  36. #SMBC5 Get the picture? Pinterestusage grew by over 1000% last year. Google+ grew 80%. Facebook is still the most used, but Pinterest’s marketing opportunities have seen success. According to a recent study, fifty brands who did a Pinterest promotion found that it caused a 150%jump in followers.

  37. #SMBC5 Your new ambassadors. 92% of consumers listen to people they personally know, while 70% of them also trust online consumer reviews. Fans/Followers + Likes + Shares/Retweets = more positive brand experience.

  38. #SMBC5 Social isn’t just external. Many companies are creating their own internal social media networks to boost morale, share news, gain feedback and solicit ideas for improvement. Increase efficiency and create user-generated content. Appeals to the next generation of your workforce.

  39. #SMBC5 Everyone counts. 92% of people under age 30 are on Facebook, Twitter, etc. 57% of those 50 to 64 years of age and even 38% of those over 65 are also engaged on at least one social network.

  40. #SMBC5 We’re mobile. According to NBC News, tablet and smartphone Facebook users of their site jumped 24% from June to September of 2012––and is now well over 30 million. Mobile social media marketing requires a different approach that respects consumers that are on the go. Total number of Facebook users: 1.11 billion Total number of Facebook mobile users: 751 million

  41. #SMBC5 No really, we’re mobile.

  42. #SMBC5 Shiny object syndrome. SOURCE | www.statisticbrain.com/attention-span-statistics/

  43. #SMBC5 Shiny object syndrome. SOURCE | www.statisticbrain.com/attention-span-statistics/

  44. #SMBC5 Questions? lancek@stcu.org 509-344-2152 someprtips.wordpress.com @lkissler / @someprtips

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