1 / 13

4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008

4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008. Paula Nelson General Counsel (Intellectual Property). Trade Mark. Trade Mark. Trade Mark. 6 worldwide strategic corporate brands. Consumer. Food Safety & Trust. Food Industry. Government. Russia.

bruce-irwin
Download Presentation

4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 4th Global Congress on Combating Counterfeit and Piracy – Dubai – 3-5 February 2008 Paula Nelson General Counsel (Intellectual Property)

  2. Trade Mark Trade Mark Trade Mark

  3. 6 worldwide strategiccorporate brands

  4. Consumer Food Safety & Trust Food Industry Government

  5. Russia

  6. Genuine Counterfeit China

  7. Packaging disposal issues Pakistan

  8. Russia

  9. Public information Legislation Enforcement

  10. Our Goal • To provide customers and consumers with products which are safe and which also meet their expectations in terms of the overall quality of our products, such as nutritional composition, taste and convenience • Ensure that consumers have full trust in Nestlé's products and brand name • Exercise due diligence Trust

  11. What Nestlé is Doing • Protecting our intellectual property • Working with government organisations • Enforcing our rights • Keeping our promise to our consumers

  12. Finance & Control

More Related