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10 Strategies to Easily Attract More Patients

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10 Strategies to Easily Attract More Patients

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  1. 10STRATEGIESTOEASILY ATTRACTMOREPATIENTS **YOUWON'TBELIEVE#9** PresentedBy:

  2. Thereisnosuchthingasa'OneSizeFitsAll'solutionwhenitcomestobringinginnewpatients. OnedayallyournewpatientswillsaytheysawyourFacebookad,thenextdaytheyaretellingyou abouthowtheirfriendreferredthem. Withthatsaid,toconsistentlybebringinginnewpatientsyouaregoingtoneedan 'Omni-Channel'presenceandapproach. Whatthatmeansisyoucan't'Putallyoureggsinonebasket'sotospeak.Youneedtodiversifyyourad spend,andeffortstomanydifferentchannelsandplatforms.Noteveryonespends'time'orgivestheir 'Attention'tothesameappsorwebsitesthatyoudo. **Figureoutyouradbudget,whatyoucanaffordtoinvesteverymonthanddividethespendby10,soyoucanhaveall strategiessimultaneouslyor'OmniPresence' NOTE-Thisdoesnothavetobethesameamounteachmonth,meaningifyouaregoingtosponsoranevent,obviously yourbudgetthatmonthisgoingtobeallocateddifferently,andmaybeyoursocialadspenddecreases.Weknowthere arevariablestheideaistomakeyourpresencefeltEVERYWHERE!! 1-IntegrateNewServices&Treatments Wehavefoundthatoneofthebestwaysto get newpatientscomingin,is byintegrating newtreatmentsintoyourpractice. Byofferinganewtreatmentandserviceyouarebroadeningyourreachand marketingtopatientswhowouldn'thavefoundyoubefore. Therearemanyproducts outthere thatyoucouldintegrate,itjustdependsonwhat injuries,symptomsorproblemsyouwanttotreat. OneoftheeasiestproductswehelpChiropractorsalloverthenationroll outintheirpracticeisShockWave TherapyTreatments.Itiseasytoeducate andtrainyouandyourstaff.NotonlycanyoutreatanythingfromTennisElbow, Acne,ED,Stretchmarksetc.butyouprobablyaren'ttreatingEDatyourspaceright now,soyoucanseewherewearegoinghere. Also,theresultsfromthistreatmentyourpatientswillhaveisbetterthanany surgery. (TherewillbeaphonenumberandemailattheendofthisforyoutoreachoutifyouwouldliketohearmoreabouthowtoaddPulseWaveTherapytoyour practice) 2-EmailMarketing 89%ormoreofpeoplechecktheiremaileveryday,and28%checkitmore than5timesaday! Thisshouldbeyourbreadandbutterforyourbusiness.AnySocialMediaplatform canbeshutdownatanyminute.Youseeeverydaypeoplesaccountsgettinghacked orshutdown.Imagineifthatistheonlywayyoureachyouraudience? Whatwouldhappentoyourbusiness? Youdonotownyoursocialmediaaccounts,butif youhaveemailsyou doown thatdataandcanalwaysreachyour prospectsthatway. Therearemanystrategiestoemailmarketing,ifyouarecreativeandhavethetime youcanfindsoftwaretocreateandautomatetheseemails.Youcanhiresomeone internaltodothisalongwithothermarketing,orcompletelyoutsourceittoa professional.

  3. 3-ConsistentSocialMediaPosting It'snotenoughanymoretoonlyhaveawebsite,howpeoplegettoyour websitehas changed. Letthissinkin, there are2.936people a day loggingintoFACEBOOK ALONEacrosstheworld! NotincludingIG,TikTok,YouTubeetc. Notice theword'CONSISTENT'inthe heading,that isKEY! Haveyounoticedthatyouseemostofthesamepeopleandaccountsevery timeyoulogintoasocialmediaapp?Iwouldbetifyoucheckintotheirprofile, theyarepostingeveryday,ifnotmultipletimesaday,mixedwithstories! Thereasonyouwanttobepostingconsistentlyissowhensomethingcomesupin youraudienceslifewheretheywouldneedyourserviceyouwanttobe'Top ofMind'. 4-SEO-SearchEngineOptimization Thereareanestimated5.6BillionGoogleSearchesaday,insaneright? Youshouldfocuson'LocalSEO'foreachlocationyouhave. OneofthemostpowerfulwaystoorganicallygrowyourSEOisbywriting blogs aroundkeywordsthatarehighlysearchedinyourarea. Posttheblogstoyourwebsiteandthensendthefirstparagraphtoallyouremail contactswitha linktothe blog.Thisis alwaysagreat strategytouse togetmore peopletoyourwebsite. Besureyourwebsiteiswelloptimized,easytonavigatewithasmoothcheckout process.Alsobesuretohavea'CompellingOffer'togetthemtocompleteaCTA. 5-PaidDigitalAds LEAVETHISTOTHEPROFESSIONALS!! Whetheryouaregoing toadvertiseonGoogle,YouTube,Facebook,IG, TikTok,orLinkedIn.Unlessyouwentthroughsomesortofcertification,college course,workshopetc.andcontinuallyeducateyourselfonalltheregulationupdates, oranyupdatestosoftware,thisneedstobeoutsourcedtosomeonewhocankeep upwithallthat. Theseplatformsdoagreatjobatmarketingtheirproductsas'DoItYourself, ItsEasy'andtheyareright. Togetan adcreated ,posted andout there,yesthatitis easy,BUTtohave thead be aseffectiveaspossiblewiththeadspend,therearesomanyadvancedfeatures andsettingsthatcan/needtobe changed thatunlessyouknowtheseyou willbethrowinghundredsorthousandsofdollarsaway.

  4. 6 - ReferralProgram Weallknowattheendofthedaythebestwaytogrowyourbusinessisby Referrals.Notonlydoesitfeelgoodtohavesomeonereferyouapatient,butit typicallydoesn'tcostyouanymoneyoutofpocket,maybejustadiscountonaservice forthereferrer. Makesurethatthe referralgiftissomethingworthwhiletoyourpatients,nocheap patheticdealslike'10%offNextVisit' Letithavesomerealvalue,'1FreeAdjustmentorservice',somekindofgiftthat coverswhattheyusuallypayfor.Thisgivesthemarealenticingincentivetotell friend'sandfamilyaboutyou. 7- SponsorLocalEvents Asurefirewaytobringinmorepatientsistogetinvolvedwithyourlocalcommunity. Aneasy waytofindeventstosponsorand/orbeavendoratisonFacebookandfind yourlocalcityandtownsGroupPages. Thesegroupadmin'sand membersarealwayspostingandsharingupcomingevents. Thebenefitsforyoubysponsoringtheeventismostlikelyyouwouldbeinthe brochure,on the websiteetc.yourbusinesscouldevenbeannouncedoverthe speakersorstageduringspeaksandbreaks,anditusually always comeswithabooth spaceaswell. Itsagreatwaytoadvertiseandbeseenlocallyandalsobeabletodrive potentialpatientstoyourboothwhileattheevent. **ProTip-Weallhavea'Story'forourlife.We'veallgonethroughsomething,Downloadour 'BrandStoryTelling'pdftolearnhowtoutilizeyour'Story'andconnectwithyouraudienceand localcommunity. 8 - HostEvent/Webinar AgreatwaytogetpotentialpatientsinvolvedandengagingwithyouiswithWebinars. Therearemanybenefitsand'Repurposing'usesthatcomefromawebinar. Youcanteachyourviewershowtostretch,preventinjuries.Youcanthinkoutsidethe boxandteachthemaboutoverallhealthandwellness...itdoesn'tneedtobe'Exactly' aboutChiropractic's,itcouldbea'Sub-CategoryorTopic'. Afewideasfor'Repurposing':first,recordyourwebinarandsendoutthereplayto youremaildatabase. YoucanalsoposttherecordedwebinarinfullonYouTubeanddrivetrafficthere. (IhighlysuggestyourpracticehasaYouTubeChannel) Youcantakepiecesofthewebinarandcreatevideocontentforyoursocialmedia, maybesomekeypointsorgoodinformationthatwasshared. AttheendofthewebinarduringQ&Ayoushouldaskforanyinputor testimonials.Sinceitisbeingrecordedyoucanuseitasavideotestimonial (withtheirpermissionofcourse) Afterthewebinaryoucansendoutasurveytocollectwhateverdataor information youwant. A webinarcanbeusefulinmanyways,butitisalsoawaytoestablishyourselfasan expertintheindustry.

  5. 9- MDMarketing/Referrals Asuper-secretandunderutilizedstrategyis MDMarketing/Referrals. Thisisyourbiggestopportunitytogrowyour practice! Byfocusingonbuildinglong-termrelationshipswithotherprovidersinyour communityyouarecementingyourselfinthelocalnetwork. Now,howyougoaboutbuildingtheserelationshipsissimple,noteasybutsimple. Youshouldfocuson3things; #1ResearchUpdates Byprovidingupdatesyouareestablishingyourselfasthelocalexpert.Everyoneis busy(Iamsureyouare aswell)andtheydon'thave timetostayuponrecent research,sotoproveyourselfasanexpert,andthatyoukeepcurrentwithany industryresearchupdates,youprovide adocumenteachmonthprovidingallthat informationinaneasytodigestway. #2CaseStudies&Notes Youtreatpatientseverydayandtheyaregettingresults,areyoushowcasingthat? Youcaneasilycreatecontentaroundresultsforallthemarketinginyourbusiness, butyou needto showcase yourresults toMD's. They alsowant tohave a good reputationsothisisaway togetthemonyoursideand buildtrustknowingifthey sendpatientsyourwayyouaregoingtotakegoodcareofthem. Theemailshouldhave5things; -DateofService -PatientName -Diagnosis -TreatmentPlan -Results #3MeetingwithMD's Whileyouaresendingtheresearchupdatesandcasenotesandstudiesattheendof thedayyouareworkingtowardsameetingwiththeMD.Thisiswhattieseverything together. WhengoingandmeetingwiththeMDitsbesttohave3questionsreadyto asktoseehowyoucanaddvaluetotheirpractice. First,youwanttobesuretheytreatclientsthatfallintowhatyoutreat. Second,you want toseeifthereareanytrendsthattheyrecognize.Thisgivesyou a 'PatientProfile'andletsyouknowwhattheyareseeingsoyoucanbetterposition yourpracticeandcreateavalueadd. Third,youneedtoidentifytheir'CurrentTreatmentProtocol' Aretheyalreadyreferringpatientssomewhere?Dotheytreatthingsinhouseetc. Figuringthisoutgivesyouabetterunderstandingonwhereyoucanfitinandwhere youcanaddvalueiftheymaybemissinganygaps.

  6. 10-PartnerWithaLocalWellnessBusiness Anotherwaytogetpluggedintoyourlocalcommunityandgobeyondeven SponsoringLocalEventsistopartnerwithotherWellnessStoresand Companiesclosetoyou. COLLABERATIONisanamazingthing! Thereisplentyofpatientsandmoneyinyourcommunitythatismucheasiertoget withhelpandnotdoingit alone! Weliveinabundance! Ideasonwhotopartnerwithare; Supplementstore,MassageParlor,HairandNail Salon,MedSpas,Gyms, HealthFood Stores,Pharmaciesetc. Justbyconnectingandnetworkingwithotherbusinessesinyourcommunityyouare growingyourpracticesawarenessandspreadinggoodpositiveenergy. Whenyouareoutconnectingandbuildingtheserelationshipswiththe ownersofthese businesses thereisboundtobeatleast1or2peopleyou meetthatyouvibewithandanideaisgoingtobeSPARKED! ITcouldbesendingreferralstoeachotherorcarryingeachotherproductsand brochures,orcreatingacustombundlepackagetogetservicesorproductsfrom bothbusinesses. Attheendofthedayyouneedtryabunchofdifferentideasandstrategiesindifferentwaysto findwhatworksbestforyouandyourpractice,andyoumustSTAYCONSISTENT!! Wehopeyoufoundatleast1goldennuggetfromthisdocument. Ifyouwanttospeakaboutanyofthesestrategiesinmore detail orwouldlikehelpinanyoftheareas abovethatisexactlywhatwedo. Weprovidemanyproductsthatyoucaneasilyintegrateintoyourpractice.Weprovidethetrainingtoyouandyourstaffoneachproductandservice. Wehelpyougetyourservicesandtreatmentspricedforyourlocalmarket. Wecanhelpsetupthemarketingforyournewservicesandtreatments,andevenhelpwith yourcurrentpracticeandgetyoualldialedinonallfronts. Wecanhelpimplementeach strategyinthisdocumentandgetyourpractice morerevenue! Let'sTalk! Youcanreachusbyphoneat561-325-7000 orbyemail-info@regenomedix.com

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