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Google: Evolution and Expansion of a Tech Giant

Discover the journey of Google from a humble garage startup in 1996 to a tech giant transforming into a multifaceted company offering a wide array of products and services. Learn about key milestones such as the launch of Google News, Google Scholar, Google Video, and more. Explore how Google has become a powerhouse in online advertising with innovations like AdWords and Site Targeting. Delve into the controversies surrounding Google's advertising practices and the lawsuits it has faced. Witness the continuous growth and transformation of Google, shaping the digital landscape over the years.

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Google: Evolution and Expansion of a Tech Giant

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  1. Nate Hall Arianna Clark Ricky Benoist

  2. Beginning • In 1996 Stanford students Larry Page and Sergey Brin began the creation of a search engine called BackRub • A year later it was taken off of Stanfords server because it was taking up too much bandwidth. • They brainstormed ideas and came up with the name Google • They set up workspace in a garage and continued their work

  3. Google News: Google News launched in September 2002 with 4000 news sources. On September 6, 2006, Google announced an expanded Google News Archive Search that goes back over 200 years. • Google Image: In 2001 with over 250 million images • Google Book Search: On October 6, 2004, Google launched Google Book Search, indexing small excerpts from books to appear in search results. • Google Scholar: On November 18, 2004, Google launched Google Scholar, a free service for searching scholarly literature such as peer-reviewed papers, theses, books, preprints, abstracts and technical reports.

  4. Google Blog Search: On September 14, 2005, Google announced Google Blog Search. • Google Base: On November 15, 2005, Google announced the launch of Google Base, a database of uploaded information describing online or offline content, products, or services. • Google Video: On January 6, 2006, Google announced Google Video. • Google Universal Search: On May 16, 2007 Google began mixing many of their vertical results into their organic search results.

  5. Google's corporate mission statement is: • Google's mission is to organize the world's information and make it universally accessible and useful. • Other information includes: • Email: Google launched Gmail on March 31, 2004, offering search email search and gigabytes of storage space. • Maps: On October 27, 2004, Google bought Keyhole. On February 8, 2005, Google launched Google Maps. • Calendar: on April 14, 2006, Google launched Google Calendar, which allows you to share calendars with multiple editors and include calendars in web pages.

  6. Advertising • 2000, Google relaunched their AdWords program to sell ads, after a failed attempt from the previous launch, with 350 customers • 2005, release Site Targeting, an AdWords feature giving advertisers the ability to better target their ads to specific content sites.

  7. Transformation of Google • Instead of being a search engine; Google has now expanded into making their own products in order to receive higher profits • Tabs that have been clearly added over time relating to marketing and advertising: Shopping, Google Play, Books, Offers, Mobile, Wallet • Search something on Google; first thing that comes up is advertisements at the top of the page • Google is constantly marketing their own products and other products within other companies

  8. New Tabs on Google

  9. Advertisements on Google

  10. Deceptive Advertising 1 2 3 4

  11. Forbes Thinks Google is Deceptive • http://www.forbes.com/sites/ciocentral/2011/07/15/do-no-evil-googles-deceptive-practices-harm-consumers/

  12. Lawsuit Against Google • http://www.pcmag.com/article2/0,2817,2402531,00.asp

  13. 1997-1998Google.stanford.edu

  14. 1998

  15. 1999

  16. 2000

  17. 2001

  18. 2002

  19. 2004

  20. 2004

  21. 2005

  22. 2006

  23. 2007

  24. 2009

  25. Late 2009

  26. 2011

  27. 2015???

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