1 / 24

Social Media: Lessons Learned

Francisco Sánchez, Jr. Brian Murray. Social Media: Lessons Learned. Social Media Explained. Began in early 2011 Drive traffic to new readyharris.org site Engage public and raise awareness Build a follower base for future emergencies. A Brief History .

bruis
Download Presentation

Social Media: Lessons Learned

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Francisco Sánchez, Jr. Brian Murray Social Media: Lessons Learned

  2. Social Media Explained

  3. Began in early 2011 Drive traffic to new readyharris.org site Engage public and raise awareness Build a follower base for future emergencies A Brief History

  4. Every organization’s experience is unique. Trial and error rules! Demographics will determine impact. Every failure is a learning experience. Our Best Practices

  5. Master One Site FIRST All social media sites are not the same. Start with one site and then add others as you learn from your successes and failures. Our Best Practices

  6. Have a clear purpose Do not start a Pinterest page just because everyone else has one. Decide what you need a social media site to do for you. Our Best Practices

  7. Write for the Medium Be concise and be clear Use simple language and avoid jargon Proofread. And then proofread again Cover one topic per post Our Best Practices

  8. Engage the Public Ask questions that encourage replies Respond as appropriate Use challenges and contests to add followers Take advantage of “National fill in the blank Weeks” Our Best Practices

  9. Be Visual Use videos, photos, maps and graphs to help tell your story. You are competing with other posts on someone’s wall. Stand out! Our Best Practices

  10. Integrate SM with other efforts Social media is an information appetizer. Link users to additional information from your website and partners. Our Best Practices

  11. Every post should contain one important takeaway Confine your posts to the most important nugget of information & direct users elsewhere for more in-depth information. Our Best Practices

  12. Measure your impact & adapt Pay for HootSuite or another service to get insight into your social media penetration. Adapt your messaging to what you learn. Our Best Practices

  13. Promote Your Friends “Like” and “Follow” partner organizations and encourage them to do the same. Retweet or Share their posts. Think of social media as a virtual JIC: Work smart and accomplish your communication goals with less effort. Our Best Practices

  14. Respond When the public posts of comments on your sites, respond! The public is a valuable source of on-the-ground intelligence. Questions need to be answered and bad information needs to be corrected. You will get cranks. Do not get into fights online...ever. Protect your image. Delete offensive posts. Our Best Practices

  15. Automate Use TwitterFeed or a similar service to put information directly into your Twitter and Facebook feeds. This saves loads of time, communicates while you sleep and allows you to focus on the big picture. Our Best Practices

  16. Twitter: #Hashtag, #Hashtag, #Hashtag! Adding searchable hashtags helps maximize your reach! Hashtags = retweets Our Best Practices

  17. Standard Operating Procedures

  18. TYPE OF MESSAGE EVENT WEBSITE TEXT SOCIALMEDIA APPROVALS DISTRIBUTION JIC Standard Operating Procedures - Template

  19. “Social media network needs to established, especially for those who are not tuned in to their television sets, and do not have land line phones.” Travis County Labor Day Weekend Fires AAR - December 2011 Travis County OEM. After Action Report: Labor Day Weekend Fires https://www.llis.dhs.gov/docdetails/details.do?contentID=54495

  20. 375,000 website hits 19,810 Facebook page views February 4, 2011Winter Weather Event

  21. Began sending information in the late afternoon Posts from residents helped us determine direct threats to the public, road closures as well as control rumors Information was verified and then sent back out to the public through web & social media #1 trending topic on Twitter that night. September 13, 2011 George Bush Park Fire

  22. 3-6” Rainfall over Harris County & region Tornado touchdowns in Ft. Bend & Galveston counties 29 Tweets/RTs with consistent hashtagging 11 Facebook posts 10 RJIC posts- nearly all information from partners #1 trending topic on Twitter that day in Harris County. January 9, 2012Severe Thunderstorm Event

  23. Social Media is Beyond Your Control A Houston Dairy Queen owner asked Ponderosa VFD to move its engine because of parking concerns.This “non-story” pushed #kony2012 off of #1 on Twitter for 36 hours on March 21, 2012. Social Media is Fickle

  24. Questions?

More Related