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Prestige Division Weight Management Bible

Prestige Division Weight Management Bible. 2013 - summary. 2013 – Key Drivers: GroupOn deals generated £494,992k gross in 2013. PPC channel drove 42% of total sales £2m in 2013 of which 39% of this revenue was driven by new customers. 2014 - summary. 2014 – Key Drivers:

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Prestige Division Weight Management Bible

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  1. Prestige DivisionWeight Management Bible

  2. 2013 - summary 2013 – Key Drivers: GroupOn deals generated £494,992k gross in 2013. PPC channel drove 42% of total sales £2m in 2013 of which 39% of this revenue was driven by new customers.

  3. 2014 - summary 2014 – Key Drivers: GroupOn worth £1.2 million gross based on hitting £100k per month – 14% of total sales for 2014. NPD development: 200k in the budget however £124k (March 14) has been completed YTD.

  4. yoy - summary Comments: GroupOn will deliver an uplift of 142% YOY. Improved terms: an additional c£259,611.00k will be in the bank vs. LY at the end of 2014. Improved price reductions: £12k so far YTD from Hugeli. Improved EBITDA of c£26,744.63 by the close of 2014 from yearly retro agreements– all which we not in the budget in 2013.

  5. January – Review (Limited YOY Data): Key Dates/Events: 2nd Jan: £22k - £12k 55% driven through PPC. Top performing product being the Pasta Carbonara + 4 x week bumper pack. 28th Jan: £19.9k – driven through 4 x week PYOP. Top performing marketing channel email 30% of total sales. Actions for 2014: Target per day: £30.4k January

  6. February – Key Drivers (Limited YOY Data): Key Dates/Events: 13th Feb £17.1k – driven through PPC £7.6k 44%. Driven through 4 x week winter bumper pack £6k + box of 50 chocolate shakes. 28th Feb £19.2k – driven through 4 x winter warmer bumper pack £7.9k + PPC £9.3k 46% of total sales. Actions for 2014: Target per day: £25.2k PYOP was ran in which it generated a £72k day (3rd Feb) February

  7. March – Key Drivers (Limited YOY Data): Key Dates/Events: 12th March £13.2k – driven through PPC £7k 57% of total sales. Driven through 4 x week mixed bumper pack £4k + chocolate shake 89 units. 25th March £12.6k – driven through 4 x week mixed bumper pack £3.4k & PPC £7.9k 58%. Actions for 2014: NO WOWCHER DATA AVAILABLE Target per day: £23k NPD launch: WCR shake Chocolate cherry shake Eggs PYOP 84 for £84 drove £60+ over a 2 x day period March

  8. April – Key Drivers: Key Dates/Events: 19th April which drove £74k through 4 x week shakes and soups bumper pack with shaker (£41k) & 2 x week shakes and soups start pack (£18.6k). NDP: Pasta Carbonara Email activity: 50% off 2 x week diet shake and shaker (£9.3k) 50% off 4 x week mixed bumper pack (£6.5k) Actions for 2014: NO GROUPON DATA AVAILABLE Target per day: £22k gross Price reduction of £1,333.33k per month from Hugeli NDP launch: Hot cross bun bar (limited edition) Choco balls Lemon bar Pancakes Sausage mix Introducing new pricing for NPD - £1 intro pricing April

  9. May – Key Drivers: Key Dates/Events: Email activity: 10% off everything for 24 hours only (£15.7k) Save up to 15% when you spend £150 (£11.5k) 6th May £33.3k driven. All driven through 4 x week packs (GroupOn). Box of 50 the next best performing products. 27th May £25.9k – driven through 4 x week mixed bumper pack with email generating £11.5k 45% of total revenue. Actions for 2014: NO GROUPON DATA AVAILABLE Target per day: £23.3k Price reduction of £1,333.33k per month from Hugeli International business will launch this month NPD launch: WCR bar Bakery range Re-run of 84 for £84 promotion – 1 x a quarter May

  10. June – Key Drivers: Key Dates/Events: Email activity: 65% off boxes of 50 shakes (£10.7k) 4 week shakes, soups and ready meals pack now only £90 for 48 hours only (£13.9k) 65% off boxes of 50 shakes ends today (£10.5k) Top promotions from June 13 by revenue: 65% off any Box of 50 Shakes: £38,045k FREE Apple & Cinnamon Porridge with any order over £10: £25,089k 4 Week Shakes, Soups & Ready Meals Pack - Only £88.79: £16,862k 10% off - Exante Diet: £16,375k Save 15% when you spend £115: £12,311k GroupOn Breakdown: Total: £133,434k UK £124,781k Sweden: £6,036k Ireland: £2,617k Actions for 2014: Target per day: £24.9k Price reduction of £1,333.33k per month from Hugeli 4 x pack business to launch NPD launch: Hazelnut shake June

  11. July – Key Drivers: Key Dates/Events: Email activity: 50% off pick your own pack, 50% off mixed ready meal box of 50 (£9.6k) Top promotions from July 13 by revenue: FREE Apple & Cinnamon Porridge with any order over £10: £86,008k Free hand blender with any order over £100: £43,922k Summer Sale - 15% off: £31,216k 12% off all site: £15,651k Free travel bathroom scale with an order over £100: £11,658k GroupOn Breakdown: Total: £14,057k UK: £11,611k Sweden: £1,013k Finland: £1,096k Ireland: £336.00 Actions for 2014: Target per day: £23.1k Price reduction of £1,333.33k per month from Hugeli July

  12. August – Key Drivers: Key Dates/Events: Email activity: 60% off boxes of 50 shakes (£7.8k) Top promotions from August 13 by revenue: 28 Day Challenge - Free KickstartBundle: £115,619k Free Shaker With Any Order Over £15: £16,200k Free Elderflower & White Wine Drinks Mix Over £15: £16,060k Reward points promotion: £14,316k 11% off - Vouchercodes.co.uk exclusive: £13,905k GroupOn Breakdown: Total: £113,247k UK: £113,247k Actions for 2014: Target per day: £24.1k Price reduction of £1,333.33k per month from Hugeli August

  13. September – Key Drivers: Key Dates/Events: Email activity: 12% off everything for 24 hours only (£7.5k) 60% off 1,2 and 6 week bundles (£9.6k) Top promotions from September 13 by revenue: 28 Day Challenge - Free KickstartBundle: £36,972k 12% off everything - for 48 hours only: £22,204k Reward points promotion: £22,154k Extra 12% off everything: £15,902k 60% off 4 Week Bundles: £8,724k GroupOn Breakdown: Total: £75,490k UK: £73,961k France: £1,528k Actions for 2014: Target per day: £23.3k Price reduction of £1,333.33k per month from Hugeli September

  14. October – Key Drivers: Key Dates/Events: Email activity: 48 hours only - 60% off selected bumper packs (£9.4k) 2 boxes of 50 shakes for £100 (£8.3k) Top promotions from September 13 by revenue: Free Box of 28 Chocolate Shake & Go With Any Bumper Pack: £68,153k Free Box of 28 Strawberry Shake & Go With Any Bumper Pack: £63,153k Reward points promotion: £23,790k Free LBD Challenge Pack with Bumper Pack: £20,744k 2 Boxes of Shakes for £100: £15,059k GroupOn Breakdown: Total: £73,492k UK: £68,497k Sweden: £2,431k Denmark: £1,320k Finland: £1,107k France: £136.00 Actions for 2014: Target per day: £20.8k Price reduction of £1,333.33k per month from Hugeli October

  15. November – Key Drivers: Key Dates/Events: Email activity: 65% off boxes of 50 shakes, Boxes of 50 for £50 (£7.8k) 65% off boxes of 50 shakes ends soon (£8.3k) Pick your own pack of 50 for £49.99 (£12k) Top promotions from November 13 by revenue: Free LBD Challenge Pack with Bumper Pack: £30,939k Reward points promotion: £21,737k 65% off any Box of 50 Shakes: £17,295k 10% Vouchercode Discount (excluding bars): £10,005k 15% OFF BARS: £6,593k GroupOn Breakdown: Total: £68,709k UK: £68,276k Denmark: £188.97 Finland: £149.83 Sweden: £94.25 Actions for 2014: Target per day: £18.7k Price reduction of £1,333.33k per month from Hugeli End of contract with Wholebake – in-house bar system in place November

  16. December – Key Drivers: Key Dates/Events: Email activity: Declining discount - 24% off everything (£6.5k) Top promotions from December 13 by revenue: Free Drinks Mix Pack with £50 spend: £83,594k Reward points promotion: £17,859 Free Starter Pack When You Buy Any Bumper Pack: £11,974k Free LBD Challenge Pack with Bumper Pack: £11,874k £15 off £50: £11,020k GroupOn Breakdown: Total: £16,559k UK: £16,559k Actions for 2014: Target per day: £15.3k Will see an uplift of c£130,546k from retro funding that has been accumulated across the year Total EBITDA improvement for the year c£26,744.63k Price reduction of £1,333.33k per month from Hugeli From new terms agreements we will be left with a cash improvement of c£259,611.00k by the close of 2014 December

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