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Business Plan Template

Business Plan Template.

bryanjenkins
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Business Plan Template

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  1. Business Plan Template • NOTE: You are highly recommended to include ALL the information as illustrated in the following template (except the “Optional” pages) as such information are expected from the Admission Panel. You may of course, vary the sequence, format, style, etc. and add other relevant information as appropriate. However, please note that presentation time at the Admission Panel Meeting is strictly limited to 10 minutes.

  2. Company Name Presented By: Date:

  3. Market Problem (Market Pain) • Market Problem/Pain • My product/service • Why/How it can resolve the problem or alleviate the pain, i.e. you prescribe paracetamol and not Vitamin D to get rid of a head-ache.

  4. Product Features • My product has the following • Technology niche (patent?) • Innovativeness, disruptive business model/customer adaptation/graphics/ animation/user interface (or anything that you think will make it standout and sell) • You can use picture, flow-diagram, illustration or even previous work of your own to state your point.

  5. Competitive analysis *Features are different from benefits, e.g. a smartphone “HK Movie app” feature includes listing of all current movies in HK, the show times, booking/payment mechanism, and comments from movie critics. The benefit is the ease of making a movie selection/booking without going through different cinema chain apps or newspaper ads or physically making a trip to buy the tickets, and this saves precious time for busy people in Hong Kong. Automatic double size copying is a feature of a copier. Saving paper, cost, environmental friendly and cutting the sheer volume of a document in half and making it less bulky/heavy to carry are the benefits. People buy on benefits and not features.

  6. Product Road Map (Optional) • Your products/services line up, if any (optional page, if you really do not have it or have not thought about it so far)

  7. Target Market • Target customers (those who will pay) and target end-users (those who will use the product) • Size of target customers/end-users (in quantity, dollars)

  8. Business Model • How do you make money? • Where/How do you get your revenue?

  9. Development Road Map • Achievement in R&D and business development so far and works to be done in the coming 18 months (Month 1 starts from the day of you move-in to HKSTP Incu-App Centre) • Complete the Milestone Summary in the next few slides • Please note that these same tables, should the application be approved, will be used for regular milestone reviews during the incubation period.

  10. Milestone Summary Example The product to be developed should be broken down into manageable steps and modules to illustrate their development sequence and targeted timeline, based on the 3 major areas provided. (The above is an example, please complete with your own information.)

  11. Milestone Summary Example To provide a business development plan based on activities and their frequency, to illustrate how the Applicant is going to collaborate with their partners for business development, and to approach potential customer for sales and scaling. (The above is an example, please complete with your own information.)

  12. Milestone Summary Example (The above is an example, please complete with your own information.)

  13. Milestone Summary Example Utilisation of services offered by HKSTP, or assistance that may be required by the Applicant in specific areas. E.g. Lab services (specific labs in Hong Kong Science Park), talent sourcing, business development, fund raising, exhibition, press release, product launch, professional services (legal & accounting), university collaboration…etc. (The above is an example, please complete with your own information.)

  14. Cash Flow Summary Example * Types of Funding includes: Director Loan, External Investment, Government/Public Fund and Debt Financing (The above is an example, please complete with your own information.)

  15. Management Team • The founding team members (CV in brief, highlighting academic/work experience, why you will be able to develop and sell your product/services. You can also highlight additional staff, shareholders and business partners who you many have to complement your current team) • Other investors who you now have, if applicable

  16. Incu-App Programme Added Value • How HKSTP Incu-App Programme can help?

  17. Portfolio (Optional) • Your capability in research, product design and development for the applying project/product may be demonstrated by your previous experience and achievement. • Your experience and achievement may be acquired through entrepreneurship, hobby and interest, or work career.

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